作者：JeffLawson
出版社：HarperBusiness
副标题：HowtoHarnessthePowerofSoftwareDevelopersandWininthe21stCentury
出版年：2021-1-12
页数：304
定价：USD32.5
装帧：Hardcover
ISBN：9780063018297
内容简介
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From banking and retail to insurance and finance, every industry is turning digital, and every company needs the best software to win the hearts and minds of customers. The landscape has shifted from the classic build vs. buy question, to one of build vs. die. Companies have to get this right to survive. But how do they make this transition?
Software developers are sought after, highly paid, and desperately needed to compete in the modern, digital economy. Yet most companies treat them like digital factory workers without really understanding how to unleash their full potential. Lawson argues that developers are the creative workforce who can solve major business problems and create hit products for customers—not just grind through rote tasks. From Google and Amazon, to one-person online software companies—companies that bring software developers in as partners are winning. Lawson shows how leaders who build industry changing software products consistently do three things well. First, they understand why software developers matter more than ever. Second, they understand developers and know how to motivate them. And third, they invest in their developers' success.
As a software developer and public company CEO, Lawson uses his unique position to bridge the language and tools executives use with the unique culture of high performing, creative software developers. Ask Your Developer is a toolkit to help business leaders, product managers, technical leaders, software developers, and executives achieve their common goal—building great digital products and experiences.
How to compete in the digital economy? In short: Ask Your Developer.
作者简介
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Jeff Lawson is a co-founder and CEO at Twilio. He is a serial inventor with over 15 years of entrepreneurial and product experience. Prior to co-founding Twilio, Jeff was Founder & CTO of NineStar, Founding CTO of Stubhub.com and Founder, CEO & CTO of Versity. He was also one of the original product managers for Amazon Web Services.
At every business, Jeff identified the fundamental need for a platform for developers and companies to easily build communications-based business solutions.
Jeff grew up in the suburbs of Detroit, started his first company in middle school, and earned his BS in Computer Science & Film/Video from University of Michigan.
评论 ······
非常优秀！ assign problems, not tasks; make developer stay extra close to customer; small multifunctional team works Better, if team getting big- split!; invest in platform and infrastructure to make all d…
NYPL 1st audiobook 🙂
和其他 CEO 写的书不太一样，这本书着眼于如何帮助非技术背景的读者了解技术在各行各业的应用及影响，也就是数字化转型。
1. Jeff 自己是程序员出身，创立了大大小小不同的公司之后，决定跑到 AWS 学习成熟技术公司如何运作的；
2. Jeff 刚进 AWS，就参加了一场全员大会，也就是 Jeff Bezos 强调了 Amazon 是一家技术公司，而不是零售公司；
3. Jeff 强调 b…
非常有启发的一本书，从创业者，CEO，程序员等角度来谈公司发展和写码如何应用在我们生活的方方面面。还有，我发现我的阅读兴趣已经从“邪恶的金融机构“转向“我们要改变世界的创业公司”哈哈
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