Learning Google Analytics: Creating Business Impact and Driving Insights

Book Des湾流cription

Why is Google Analytics 4 the most modern data model available for digital marketing analytics? Because rather than simply report what has happened, GA4’s new cloud integrations enable more data activation—linking online and offline data across all your streams to provide end-to-end marketing data. This practical book prepares you for the future of digital marketing by demonstrating how GA4 supports these additional cloud integrations.

Author Mark Edmondson, Google Developer Expert for Google Analytics and Google Cloud, provides a concise yet comprehensive overview of GA4 and its cloud integrations. Data, business, and marketing analysts will learn major facets of GA4’s powerful new analytics model, with topics including data architecture and strategy, and data ingestion, storage, and modeling. You’ll explore common data activation use cases and get guidacanada Goosence on how to implement them.

You’ll learn:

• How Google Cloud integrates with GA4
• The potential use cases that GA4 integrations can enable
• Skills and resources needed to create GA4 integrations
• How much GA4 data capture is necessary to enable use cases
• The process of designing dataflows from stra欧米茄tegy though data storage, modeling, and activation

中文：

书名：Learning Google Analytics: Creating Business Impact and Driving Insights

为什么Google Analytics (分析) 4是可用于数字营销分析的最现代的数据模型？因为GA4的新云集成不是简单地报告发生了什么，而是支持更多的数据激活-在所有流中链接在线和离线数据，以提供端到端营销数据。柯尼赛格这本实用的书通过演示GA4如何支持这些额外的云集成，为数字营销的未来做好准备。

作者Mark Edmondson是Google Analytics (分析) 和Google Cloud的Google开发专家，对GA4及其云集成进行了简明而全面的概述。数据，业务和营销分析师将学习GA4强大的新分析模型的主要方面，主题包括数据架构和策略以及数据摄取，存储和建模。您将探索常见的数据激活用例，并获得如何实现它们的指导。

你会学到:

• Google Cloud如何与GA4集成
• GA4集成的潜在用例
• 创建GA4集成所需的技能和资源
• 启用用例需要多少GA4数据捕获
• 通过数据存储、建模和激活从策略设计数据流的过程