作者：AlvinE.Roth
出版社：HoughtonMifflinHarcourt
副标题：TheNewEconomicsofMatchmakingandMarketDesign
出版年：2015-6-2
页数：272
定价：USD28.00
装帧：Hardcover
ISBN：9780544291133
内容简介
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A Nobel laureate reveals the often surprising rules that govern a vast array of activities — both mundane and life-changing — in which money may play little or no role.
If you’ve ever sought a job or hired someone, applied to college or guided your child into a good kindergarten, asked someone out on a date or been asked out, you’ve participated in a kind of market. Most of the study of economics deals with commodity markets, where the price of a good connects sellers and buyers. But what about other kinds of “goods,” like a spot in the Yale freshman class or a position at Google? This is the territory of matching markets, where “sellers” and “buyers” must choose each other, and price isn’t the only factor determining who gets what.
Alvin E. Roth is one of the world’s leading experts on matching markets. He has even designed several of them, including the exchange that places medical students in residencies and the system that increases the number of kidney transplants by better matching donors to patients. In Who Gets What — And Why, Roth reveals the matching markets hidden around us and shows how to recognize a good match and make smarter, more confident decisions.
作者简介
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Alvin Roth, PhD, is the McCaw Professor of Economics at Stanford University, and is one of the world’s leading experts in the fields of market design and game theory. He was the co-recipient of the 2012 Nobel Prize in Economics.
评论 ······
经历了生不如死的90分钟，这本书算是读完了。
讲Market design 的书，很多有意思的例子，比如auction，school matching，kidney，稍微有点啰嗦但是好看的书。
对市场机制在肾脏移植的配对与促进做了详细的描写，讨论了在市场下的伦理与法规。经济学确实应该多渗透到生活的各方各面，无论好的坏的（不是完全可控的），有更多的样品，才能更好地观察、反思，与改进。
其中的市场配对设计很有启发。
市场设计，有关thickness, congestion, safety and simplicity。书尾把市场与语言做类比，有趣。
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