How Design Makes Us Think: And Feel and Do Things

Book Description

From posters to cars, design is everywhere. While we often discuss the aesthetics of design, we don’t always dig deeper to unearth the ways design can overtly, and covertly, convince us of a certain way of thinking. How Design Makes Us Think collects hundreds of examples across graphic design, product design, industrial design, and architecture to illustrate how design can inspire, provoke, amuse, anger, or reassure us.

Graphic designer Sean Adams walks us through the power of design to attract attention and convey meaning. The book delves into the sociological, psychological, and historical reasons for our responses to design, offering practitioners and clients alike a new appreciation of their responsibility to create design with the best intentions. How Design Makes Us Think is an essential read for designers, advertisers, marketing professionals, and anyone who wants to understand how the design around us makes us think, feel, and do things.

中文：

书名：设计如何让我们思考、感受和做事

从海报到汽车，设计无处不在。虽然我们经常讨论设计的美学，但我们并不总是更深入地挖掘设计可以公开和秘密地说服我们相信某种思维方式的方式。设计如何让我们思考它收集了平面设计、产品设计、工业设计和建筑领域的数百个例子，以说明设计如何激励、激起、娱乐、愤怒或安抚我们。

平面设计师肖恩·亚当斯向我们展示了设计吸引注意力和传达意义的力量。这本书深入探讨了我们对设计做出反应的社会学、心理学和历史原因，为从业者和客户提供了一种新的认识，即他们有责任以最好的意图创造设计。设计如何让我们思考这是设计师、广告商、营销专业人士以及任何想要了解我们周围的设计如何让我们思考、感受和做事的人的必备读物。