Principles of Logo Design: A Practical Guide to Creating Effective Signs, Symbols, and Icons

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Principles of Logo Design: A Practical Guide to Creating Effective Signs, Symbols, and Icons
 

  • Author:George Bokhua
  • Length: 224 pages
  • Edition: 1
  • Publisher: Rockport Publishers
  • Publication Date: 2022-08-02
  • ISBN-10: 0760376514
  • ISBN-13: 9780760376515
  • Sales Rank: #43662 (See Top 100 Books)
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    Book Description

    Learn to design simple, powerful, and timeless logos.

    When you think of a brand, often the first thing that comes to mind is the logo, the visual representation of that product, place, thing, or business. The power of simplicity for these marks can never be underestimated—a logo that comprises simple shapes can communicate a stronger message than a complex one, leaving a lasting impression in a viewer’s mind.

    In Principles of Logo Design, noted logo designer George Bokhua shares his process for creating logotypes that will stand the test of time. Applying the enduring principles of classic texts on grid systems by Josef Muller-Brockmann and on form and design by Wucius Wong, Bokhua elaborates on his popular online classes, demonstrating in detail how to maximize communicationwith minimal information to create logos using, simple, monochromatic shapes.

    This comprehensive volume includes:

    • How to apply a strong, simple, and minimal design aesthetic to logo design
    • Why gridding is important, and understanding the golden ratio and when to use it
    • How to sketch and refine logos through tracing, then grid and execute a mark in Adobe Illustrator
    • Fine-tuning techniques to ensure visual integrity
    • Knowing how to design a great logo is a core skill for any graphic designer.

    Principles of Logo Design helps designers at all levels of skill and experience conceive, develop, and create logos that are not only pleasing to the eye but evoke a sense of perfection.

    中文:

    书名:Principles of Logo Design: A Practical Guide to Creating Effective Signs, Symbols, and Icons

    学会设计简单、强大和永恒的徽标。

    当你想到一个品牌时,通常首先想到的是标志,这是该产品、地点、事物或业务的视觉表现。这些标志的简单性的力量永远不能被低估–一个包含以下内容的标志 简单的形状可以传达更强烈的信息 而不是复杂的,在观众的脑海中留下了持久的印象。

    在……里面 标志设计的原则,著名的标志设计师George Bokhua分享了他的设计过程 创造经得起时间考验的标志。应用Josef Muller-Brockmann的关于网格系统的经典文本和Wucius Wong的关于形式和设计的经典文本的经久不衰的原则,Bokhua阐述了他广受欢迎的在线课程,详细演示了 如何最大限度地加强沟通用最少的信息 使用简单的单色形状创建徽标。

    本书内容全面,包括:

    • 如何将强烈、简单、简约的设计美学运用到标志设计中
    • 为什么网格化很重要,了解黄金比例以及何时使用它
    • 如何在Adobe Illustrator中绘制和细化徽标,然后在Adobe Illustrator中栅格和执行标记
    • 确保视觉完整性的微调技术
    • 对于任何平面设计师来说,知道如何设计一个伟大的标志是一项核心技能。

    标志设计的原则 助一臂之力 具有各种技能和经验的设计师 构思、开发和创造不仅赏心悦目,而且能唤起完美感的标志。

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