Joyful Infographics: A Friendly, Human Approach to Data

Book Description

In Joyful Infographics: A Friendly, Human Approach to Data, one of the leading graphic designers of recent times shows how a judicious use of humor can make infographics more understandable. Written in non-academic, easy-to-understand language, and with historical and contemporary visual examples presented throughout, this small book provides a short history of light-hearted graphics. The text outlines nine clear ways to make graphics more understandable, explores the importance of the audience, shows you how to make information come alive during presentations through live-action ‘performance’ graphics, discusses why joy and smiling are good for you, and shows you how not to overdo it.

Even if a subject is delicate, controversial, or taboo, being graphically friendly to the audience is the right way to explain it. It is the opposite of being clinically cold and just presenting the facts. If you can get readers to smile–the smile of recognition when they understand the graphic–you are more than halfway toward getting them to continue reading, and understanding, the intention of the piece. Joyful Infographics teaches you how to do just that.

中文：

书名：快乐的信息图表：友好、人性化的数据处理方法

在《快乐的信息图表：友好、人性化的数据处理方法》一书中，一位近年来领先的平面设计师展示了如何明智地使用幽默来使信息图表更容易理解。这本小书以非学术的、易于理解的语言写成，并通过历史和当代的视觉例子贯穿始终，提供了轻松图形的简短历史。这篇文章概述了九种让图形更容易理解的清晰方法，探索了观众的重要性，向你展示了如何通过真人表演的图形在演示过程中让信息生动起来，讨论了为什么joy和微笑对你有好处，并向你展示了如何避免过度。

即使一个主题是微妙的、有争议的或禁忌的，对观众友好的图形也是解释它的正确方式。这与临床上的冷淡和仅仅展示事实是相反的。如果你能让读者微笑，当他们理解这张图片时，你就是在让他们继续阅读和理解这篇文章的意图的过程中走了一半以上。《快乐信息图表》教你如何做到这一点。