Digital Marketing Made Easy: A-Z Growth Strategies and Key Concepts of Digital Marketing

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Digital Marketing Made Easy: A-Z Growth Strategies and Key Concepts of Digital Marketing
 

  • Author:Kevin UrrutiaWilson Lin
  • Length: 525 pages
  • Edition: 1
  • Publisher: Voy Media
  • Publication Date: 2020-06-23
  • ISBN-10: B08B5JW2SR
  • Sales Rank: #500679 (See Top 100 Books)
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  • Buy Print:Buy from amazon


    Book Description

    In Digital Marketing Made Easy, Kevin and Wilson, former Intuit, Google, and Salesforce employees, teach founders and marketers how to grow and maintain company success by pairing growth strategies with modern technology.

    After profitably spending more than $30 million and generating over $120 million in revenue for health, fashion, education, DTC, and SaaS brands, Kevin and Wilson will show you the essential and actionable insights you need to achieve breakthrough numbers.

    Concepts are laid out in a way that lets you learn and test your knowledge in real time. The book uncovers the best practices used by big-name marketers to beat the competition, such as

    – Using Google Trends to see what your customers are searching for
    – Using SimilarWeb to monitor website traffic
    – Writing and getting published on websites like Forbes.com
    – Understanding growth marketing and what it really means for you
    – Crafting your message across social media platforms
    + other digital marketing topics for you to learn and optimize

    Learn other growth marketing methods, such as content marketing, SEO, landing page optimization, A/B testing, Facebook and Instagram advertising, and more.

    Digital Marketing Made Easy is a powerful, accessible, and practical toolkit for B2B and B2C company leaders, individual business owners, or anyone looking for guidance to grow an online business or simply to become a better marketer.

    “Get out there, break barriers, stay-ahead of the competition, and continue to orchestrate your path to e-com bliss.”

    – Kevin and Wilson, Founders of Voy Media

    中文:

    书名:让数字营销变得简单:A-Z增长战略和数字营销的关键概念

    在《数字营销变得容易》一书中,前Intuit、谷歌和Salesforce员工凯文和威尔逊教授创始人和营销人员如何通过将增长战略与现代技术相结合来发展和保持公司的成功。

    凯文和威尔逊在健康、时尚、教育、DTC和SaaS品牌上的盈利支出超过3000万美元,并创造了超过1.2亿美元的收入,他们将向你展示实现突破性数字所需的基本和可行的见解。

    概念的布局方式让您可以实时学习和测试您的知识。这本书揭示了大牌营销者用来击败竞争对手的最佳实践,例如

    使用Google Trends查看您的客户正在搜索的内容
    使用SimilarWeb监控网站流量
    写作并在福布斯网站等网站上发表
    了解成长型营销及其对您的真正意义
    – Crafting your message across social media platforms
    +供您学习和优化的其他数字营销主题

    了解其他成长型营销方法,如内容营销、搜索引擎优化、登录页面优化、A/B测试、Facebook和Instagram广告等。

    数字营销变得简单是一个强大的,可访问的,实用的工具包,为B2B和B2C公司的领导人,个人企业主,或任何人寻求指导,以发展在线业务或只是成为一个更好的营销者。

    “走出去,打破障碍,在竞争中保持领先,继续规划你通往电子通信幸福的道路。”

    凯文和威尔逊,Voy Media的创始人

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