Design Thinking for Business Growth: How to Design and Scale Business Models and Business Ecosystems

Book Description

Reinvigorate your innovation approach with business ecosystems

In a business ecosystem, different companies collaborate along and across previously sacrosanct industry barriers, encouraging innovation and the development of groundbreaking new products and services.

Design Thinking for Business Growth delivers an eye-opening, fresh approach to designing and scaling business models and ecosystems. In this book, Michael Lewrick delivers a comprehensive procedural model for the design, development, and implementation of business ecosystems. He also presents the most critical design methods and tools you’ll need to make your own ecosystem a success.

• Fleshed out case studies and examples of companies with successful business ecosystem initiatives
• A mindset for business growth, including the use of “design lenses” and the exploitation of momentum and speed to facilitate innovation
• Practical exercises to better understand and implement the ideas discussed in the book

Perfect for founders, managers, and executives in industries of all types, Design Thinking for Business Growth also belongs in the libraries of product managers, department heads, and non-profit professionals who wish to better understand how to develop new and innovative ideas that lead to company growth and success.

With a topical view of the design paradigm, Design Thinking for Business Growth complements the international bestsellers The Design Thinking Playbook and The Design Thinking Toolbox.

If you are ready to apply a new design thinking mindset for remarkable business growth, Design Thinking for Business Growth is your ultimate tool for success.

中文：

书名：Design Thinking for Business Growth: How to Design and Scale Business Models and Business Ecosystems

利用商业生态系统重振您的创新方法

在商业生态系统中，不同的公司沿着和跨越以前神圣不可侵犯的行业壁垒进行合作，鼓励创新和开发突破性的新产品和服务。

业务增长的设计思维它为设计和扩展商业模式和生态系统提供了一种令人大开眼界的新鲜方法。在这本书中，Michael Lewrick为商业生态系统的设计、开发和实现提供了一个全面的程序模型。他还介绍了使您自己的生态系统成功所需的最关键的设计方法和工具。

• 丰富的案例研究和公司成功的商业生态系统计划的例子
• 业务增长的思维模式，包括使用“设计镜头”和利用动力和速度来促进创新
• 实践练习，以更好地理解和实施书中讨论的思想

非常适合所有行业的创始人、经理和高管，业务增长的设计思维它也属于产品经理、部门负责人和非营利性专业人士的图书馆，他们希望更好地了解如何开发新的创新想法，从而导致公司的增长和成功。

从设计范式的主题角度来看，业务增长的设计思维 complements the international bestsellers The Design Thinking Playbook and The Design Thinking Toolbox.

如果您准备应用新的设计思维来实现非凡的业务增长，业务增长的设计思维它是你成功的终极工具。