Your Data, Their Billions: Unraveling and Simplifying Big Tech

Book Description

“Big tech” knows all your secrets and sells them to the highest bidder—this guide for the everyday tech user explains how it happens, why it matters, and how to protect yourself and your most precious commodities, your identity and privacy. 

THE GUIDE TO USING EVERYDAY TECH—FROM GOOGLE SEARCHES AND AMAZON TO GPS AND FACEBOOK—WITH EYES WIDE OPEN.

What if somebody knew everything about you? Your . . . 

• relationships: work, social, and private
• family history, finances, and medical records
• even your exact location . . . at any time of the day
• personal preferences and purchases

Somebody does. That somebody is “Big Tech.”

Facebook, Google, Amazon, Apple, and Microsoft know more about you than you do.

And they make billions of dollars by cashing in on your private data.

Our personal data, which Big Tech companies get for free, is the engine that drives the unregulated, free-for-all, Wild West world called the digital marketplace. These corporate giants may bring us information and entertainment, convenience and connection, but they also do a lot of harm by:

• threatening our privacy, discovering and disseminating our personal information.
• spreading dangerous misinformation from foreign governments and bad actors.
• manipulating our behavior, affecting what we see, buy . . . even who we vote for.

So, what can we do about it?

This eye-opening book provides vital information that has been out of reach to those who need it most—the millions of Facebook, Google, Amazon, Apple, and Microsoft users who have come to love and depend upon these digital products. Veteran consumer advocate Jane Hoffman makes the complex world of Big Tech simple to grasp as she reveals exactly how Big Tech uses—and abuses—your personal information. And she proposes a bold blueprint for reforming these corporate behemoths—including a data dividend.

Your Data, Their Billions is a guidebook to everything at stake in our digital society, from Big Tech’s overreach into our daily lives to its practices that threaten our democracy. Knowledge is power—and it starts here.

中文：

书名：Your Data, Their Billions: Unraveling and Simplifying Big Tech

“大型科技公司”知道你所有的秘密，并将它们卖给出价最高的人–这本面向日常科技用户的指南解释了它是如何发生的，为什么它很重要，以及如何保护你自己和你最珍贵的商品、你的身份和隐私。

从谷歌搜索和亚马逊到GPS和Facebook的日常技术使用指南-睁大眼睛。

如果有人知道了呢 所有的一切 关于你吗？你的。。。

• 人际关系：工作、社交和私人关系
• 家族史、财务状况和医疗记录
• even 你r exact location . . . at any time of the day
• 个人喜好和购买

有人这么做了。那个人就是“大科技”

Facebook、谷歌、亚马逊、苹果和微软对你的了解比 你 do.

他们通过利用你的私人数据赚钱数十亿美元。

我们的个人数据是大型科技公司免费获得的，是推动被称为数字市场的不受监管、自由开放的狂野西部世界的引擎。这些企业巨头可能会给我们带来信息和娱乐、便利和联系，但它们也带来了很大的危害：

• 威胁到我们的隐私， 发现和传播我们的个人信息。
• spreading dangerous misinformation 来自外国政府和不良行为者。
• manipulating our behavior, 影响我们所看到的，购买。。。甚至是我们投票给谁。

So, what can we do about it?

这本令人大开眼界的书提供了那些最需要的人–数百万喜欢和依赖这些数字产品的Facebook、谷歌、亚马逊、苹果和微软用户–无法获得的重要信息。资深消费者权益倡导者简·霍夫曼让大型科技公司的复杂世界变得简单易懂，因为她准确地揭示了大型技术公司如何使用-以及滥用-你的个人信息。她还为改革这些企业巨头提出了一个大胆的蓝图–包括数据分红。

Your Data, Their Billions这是一本指南，可以了解我们数字社会中事关重大的一切，从大型科技公司对我们日常生活的过度干预，到威胁我们民主的做法。知识就是力量–它从这里开始。