Book Description
People who discuss digital transformation often focus on new technology with a presumption that the working population will embrace it enthusiastically. But human beings are still instinctively dominated by fear, a single complicating reflex which will always be the default response.
Workplace fear comes in many forms, including the fear of change, the fear of looking stupid, and the fear of working relationships, and in all cases these fears have deep roots that extend far below having to learn a new technology. It’s about the fear of losing a job, a livelihood, and an identity.
The results of such fear can have enormous repercussions on an organization, including increased vulnerability to ransomware and cyberattack, increased employee turnover, loss of competitiveness, loss of market share, resistance, sabotage, discrimination, and litigation.
Steve Prentice is an expert in the relationship between people, technology, and change. This book will demonstrate to managers and employees alike the various types of fear that can occur in the workplace in the context of digital transformation, how these fears can impact productivity, team dynamics, and corporate health, and most importantly, how to overcome them.
Using case studies of digital transformation successes and failures, Steve describes:
- How fear grows in the body and mind
- How fear radiates and spreads through groups and teams
- How fear interacts with technology, change, and digital transformation
- How ignoring or suppressing fear leads to tangible risks to an organization’s future
- How to address and manage fear individually and as a group
- How the demands of modern employees have changed
- How managers can prepare themselves for the new normal
Who This Book Is For
Managers who wish to look under the hood and understand how people respond to the changes in their immediate world, and why most of those responses are negative. It will also be an uplifting read for individual employees who seek to understand why they, or their colleagues or managers, generally respond negatively to changes, or who struggle with conflict and relationships in the workplace and how to create an action plan to improve the situation.
中文：
书名：The Future of Workplace Fear: How Human Reflex Stands in the Way of Digital Transformation
讨论数字转型的人往往把重点放在新技术上，并假设工作人口会热情地接受它。但人类仍然本能地被恐惧主宰，这是一种复杂的反射，永远是默认的反应。
职场恐惧有多种形式，包括对变化的恐惧，对看起来愚蠢的恐惧，以及对工作关系的恐惧，在所有情况下，这些恐惧都有着深刻的根源，远远超出了不得不学习一项新技术的范围。它是关于对失去工作、生计和身份的恐惧。
这种恐惧的结果可能会对组织产生巨大的影响，包括增加对勒索软件和网络攻击的脆弱性、增加员工流动率、丧失竞争力、失去市场份额、抵制、破坏、歧视和诉讼。
史蒂夫·普伦蒂斯是研究人、技术和变革之间关系的专家。这本书将向经理和员工展示在数字化转型的背景下，在工作场所可能发生的各种类型的恐惧，这些恐惧如何影响生产力、团队活力和公司健康，以及最重要的是，如何克服它们。
通过对数字化转型成功和失败的案例研究，Steve描述了：
- 恐惧是如何在身体和头脑中滋生的
- 恐惧如何在团体和团队中辐射和传播
- 恐惧如何与技术、变化和数字转型相互作用
- 忽视或抑制恐惧如何给组织的未来带来切实的风险
- 如何单独和集体应对和管理恐惧
- 现代员工的需求发生了怎样的变化
- 管理者如何为新常态做好准备
这本书是为谁写的
那些想要深入了解人们如何应对眼前世界变化的管理者，以及为什么这些反应大多是负面的。对于那些试图理解为什么他们或他们的同事或经理通常对变化做出负面反应，或者那些在工作场所与冲突和关系作斗争的员工，以及如何制定行动计划来改善情况的员工来说，这也将是一本令人振奋的读物。
