Social Media Analytics Strategy: Using Data to Optimize Business Performance, 2nd Edition

Book Description

This book shows you how to use social media analytics to optimize your business performance. The tools discussed will prepare you to create and implement an effective digital marketing strategy. From understanding the data and its sources to detailed metrics, dashboards, and reports, this book is a robust tool for anyone seeking a tangible return on investment from social media and digital marketing.

Social Media Analytics Strategyspeaks to marketers who do not have a technical background and creates a bridge into the digital world. Comparable books are either too technical for marketers (aimed at software developers) or too basic and do not take strategy into account. They also lack an overview of the entire process around using analytics within a company project. They don’t go into the everyday details and also don’t touch upon common mistakes made by marketers.

This book highlights patterns of common challenges experienced by marketers from entry level to directors and C-level executives. Social media analytics are explored and explained using real-world examples and interviews with experienced professionals and founders of social media analytics companies.

What You’ll Learn

• Get a clear view of the available data for social media marketing and how to access all of it
• Make use of data and information behind social media networks to your favor
• Know the details of social media analytics tools and platforms so you can use any tool in the market
• Apply social media analytics to many different real-world use cases
• Obtain tips from interviews with professional marketers and founders of social media analytics platforms
• Understand where social media is heading, and what to expect in the future

Who This Book Is For

Marketing professionals, social media marketing specialists, analysts up to directors and C-level executives, marketing students, and teachers of social media analytics/social media marketing

中文：

书名：社交媒体分析战略：使用数据优化业务绩效，第2版

本书向您展示了如何使用社交媒体分析来优化您的业务绩效。讨论的工具将为您创建和实施有效的数字营销战略做好准备。从理解数据及其来源到详细的指标、仪表板和报告，这本书是任何寻求从社交媒体和数字营销中获得切实投资回报的人的强大工具。

社交媒体分析战略面向没有技术背景的营销者，并创建了一座进入数字世界的桥梁。对于营销者(针对软件开发人员)来说，可比书籍要么太技术性，要么太基础，没有考虑战略。他们也缺乏对在公司项目中使用分析的整个流程的概述。它们没有深入到日常细节，也没有触及营销人员犯下的常见错误。

这本书突出了营销人员从入门级到董事和C级高管所经历的常见挑战的模式。使用真实世界的例子以及对经验丰富的专业人士和社交媒体分析公司创始人的采访来探索和解释社交媒体分析。

你会学到什么

• 清楚地了解社交媒体营销的可用数据以及如何访问所有这些数据
• 利用社交媒体网络背后的数据和信息对您有利
• 了解社交媒体分析工具和平台的详细信息，以便您可以使用市场上的任何工具
• 将社交媒体分析应用于许多不同的现实使用案例
• 从对专业营销人员和社交媒体分析平台创始人的采访中获得提示
• 了解社交媒体的发展方向，以及未来会发生什么

这本书是为谁写的

市场营销专业人员、社交媒体营销专家、从董事到高级管理人员的分析师、营销专业学生和社交媒体分析/社交媒体营销教师