Social Media Analytics Strategy: Using Data to Optimize Business Performance, 2nd Edition


Social Media Analytics Strategy: Using Data to Optimize Business Performance, 2nd Edition

  • Author:April Ursula Fox
  • Length: 331 pages
  • Edition: 2
  • Publisher: Apress
  • Publication Date: 2022-07-27
  • ISBN-10: 1484283058
  • ISBN-13: 9781484283059
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    Book Description

    This book shows you how to use social media analytics to optimize your business performance. The tools discussed will prepare you to create and implement an effective digital marketing strategy. From understanding the data and its sources to detailed metrics, dashboards, and reports, this book is a robust tool for anyone seeking a tangible return on investment from social media and digital marketing.

    Social Media Analytics Strategyspeaks to marketers who do not have a technical background and creates a bridge into the digital world. Comparable books are either too technical for marketers (aimed at software developers) or too basic and do not take strategy into account. They also lack an overview of the entire process around using analytics within a company project. They don’t go into the everyday details and also don’t touch upon common mistakes made by marketers.

    This book highlights patterns of common challenges experienced by marketers from entry level to directors and C-level executives. Social media analytics are explored and explained using real-world examples and interviews with experienced professionals and founders of social media analytics companies.

    What You’ll Learn

    • Get a clear view of the available data for social media marketing and how to access all of it
    • Make use of data and information behind social media networks to your favor
    • Know the details of social media analytics tools and platforms so you can use any tool in the market
    • Apply social media analytics to many different real-world use cases
    • Obtain tips from interviews with professional marketers and founders of social media analytics platforms
    • Understand where social media is heading, and what to expect in the future

    Who This Book Is For

    Marketing professionals, social media marketing specialists, analysts up to directors and C-level executives, marketing students, and teachers of social media analytics/social media marketing







    • 清楚地了解社交媒体营销的可用数据以及如何访问所有这些数据
    • 利用社交媒体网络背后的数据和信息对您有利
    • 了解社交媒体分析工具和平台的详细信息,以便您可以使用市场上的任何工具
    • 将社交媒体分析应用于许多不同的现实使用案例
    • 从对专业营销人员和社交媒体分析平台创始人的采访中获得提示
    • 了解社交媒体的发展方向,以及未来会发生什么



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