Empowering Marketing and Sales with HubSpot: Take your business to a new level with HubSpot’s inbound marketing, SEO, analytics, and sales tools

Book Description

Leverage HubSpot to reach your target audience with the right content and convert them into loyal customers

Key Features

• Explore a full software stack for marketing, sales, and customer services to grow your business
• Understand how to organize, track, and build better relationships with leads and customers
• Learn to prioritize and execute your marketing tasks in an efficient way

Book Description

Empowering Marketing and Sales with HubSpot is your comprehensive solution to using HubSpot to achieve your business goals with a flexible and lean approach. With this book, you’ll implement out-of-the-box solutions provided by HubSpot for sales and marketing professionals using all the tools needed to effectively manage your business campaigns, sales, and marketing automation processes.

This book will take you through steps to ensure your investment in HubSpot pays off from Day 1. You’ll learn how to set up HubSpot correctly and understand how to generate quick wins for your organization. Next, you will work with important HubSpot tools for SEO, social media, and ads. The book will also show you how to use HubSpot for conversational marketing and create a marketing funnel using HubSpot’s lead capture and engagement tools. In addition to this, you will get to grips with building custom reports, dashboards, and notifications to stay on top of company marketing goals. Later, you will learn how to use HubSpot for inbound marketing and for every type of business, such as manufacturing, agriculture, and eCommerce.

By the end of this HubSpot book, you will have the skills you need to be able to set up effective marketing campaigns and leverage the insights gleaned from sales efforts using just one platform.

What you will learn

• Explore essential steps involved in implementing HubSpot correctly
• Build ideal marketing and sales campaigns for your organization
• Manage your sales process and empower your sales teams using HubSpot
• Get buy-in from your management and colleagues by setting up useful reports
• Use Flywheel strategies to increase sales for your business
• Apply the inbound methodology to scale your marketing
• Re-engage your existing database using the HubSpot retargeting ads tool
• Understand how to use HubSpot for any B2B industry in which you operate

Who this book is for

This HubSpot marketing book is for sales and marketing professionals, business owners, and entrepreneurs who want to use HubSpot for scaling their sales and marketing activities. A basic understanding of key marketing terms is required to get started with this book.

中文：

书名：Empowering Marketing and Sales with HubSpot: Take your business to a new level with HubSpot’s inbound marketing, SEO, analytics, and sales tools

利用HubSpot用正确的内容接触到目标受众，并将他们转化为忠诚的客户

Key Features

• 探索用于营销、销售和客户服务的完整软件堆栈，以发展您的业务
• 了解如何组织、跟踪并与潜在客户和客户建立更好的关系
• 学会以高效的方式确定和执行营销任务的优先顺序

Book Description

使用HubSpot增强营销和销售能力是您使用HubSpot以灵活、精益的方式实现业务目标的全面解决方案。有了这本书，您将实施HubSpot为销售和营销专业人员提供的开箱即用解决方案，使用有效管理您的业务活动、销售和营销自动化流程所需的所有工具。

本书将向您介绍如何确保您在HubSpot上的投资从第一天起获得回报。您将学习如何正确设置HubSpot，并了解如何为您的组织创造快速收益。接下来，您将使用重要的HubSpot工具进行SEO、社交媒体和广告。这本书还将向你展示如何使用HubSpot进行对话式营销，并使用HubSpot的潜在客户捕获和参与工具创建营销漏斗。除此之外，您还将掌握如何构建自定义报告、仪表板和通知，以保持对公司营销目标的了解。稍后，您将学习如何使用HubSpot进行入站营销和各种类型的业务，如制造业、农业和电子商务。

在这本HubSpot书的最后，您将拥有所需的技能，能够建立有效的营销活动，并仅使用一个平台利用从销售工作中收集的见解。

你将学到什么

• 探索正确实施HubSpot所涉及的基本步骤
• 为您的组织构建理想的营销和销售活动
• 使用HubSpot管理您的销售流程并增强您的销售团队
• 通过设置有用的报告来获得管理层和同事的支持
• 使用飞轮策略为您的企业增加销售额
• 应用入站方法来扩展您的营销
• 使用HubSpot重定目标广告工具重新使用现有数据库
• 了解如何在您运营的任何B2B行业中使用HubSpot

这本书是为谁而写的

这本HubSpot营销书籍是为销售和营销专业人士、企业主和企业家编写的，他们希望使用HubSpot来扩展他们的销售和营销活动。要开始阅读这本书，需要对关键的营销术语有基本的了解。