Data Science and Analytics for SMEs: Consulting, Tools, Practical Use Cases

Book Description

Master the tricks and techniques of business analytics consulting, specifically applicable to small-to-medium businesses (SMEs). Written to help you hone your business analytics skills, this book applies data science techniques to help solve problems and improve upon many aspects of a business’ operations.

SMEs are looking for ways to use data science and analytics, and this need is becoming increasingly pressing with the ongoing digital revolution. The topics covered in the books will help to provide the knowledge leverage needed for implementing data science in small business. The demand of small business for data analytics are in conjunction with the growing number of freelance data science consulting opportunities; hence this book will provide insight on how to navigate this new terrain.

This book uses a do-it-yourself approach to analytics and introduces tools that are easily available online and are non-programming based. Data science will allow SMEs to understand their customer loyalty, market segmentation, sales and revenue increase etc. more clearly.  Data Science and Analytics for SMEs is particularly focused on small businesses and explores the analytics and data that can help them succeed further in their business.

What You’ll Learn

• Create and measure the success of their analytics project
• Start your business analytics consulting career
• Use solutions taught in the book in practical uses cases and problems

Who This Book Is For

Business analytics enthusiasts who are not particularly programming inclined, small business owners and data science consultants, data science and business students, and SME (small-to-medium enterprise) analysts

中文：

书名：面向中小企业的数据科学和分析：咨询、工具和实际使用案例

掌握商业分析咨询的技巧和技巧，特别适用于中小型企业(SME)。这本书旨在帮助你磨练你的商业分析技能，应用数据科学技术来帮助解决问题并改进企业运营的许多方面。

中小企业正在寻找使用数据科学和分析的方法，随着正在进行的数字革命，这一需求变得越来越迫切。书中涵盖的主题将有助于提供在小型企业中实施数据科学所需的知识杠杆。小型企业对数据分析的需求与越来越多的自由职业数据科学咨询机会相结合；因此，本书将提供如何驾驭这一新领域的见解。

这本书使用自己动手的方法进行分析，并介绍了在线上很容易获得的工具，并且是基于非编程的。数据科学将让中小企业更清楚地了解他们的客户忠诚度、市场细分、销售和收入增加等。The Data Science and Analytics for SME特别专注于小企业，探索能够帮助他们在业务中进一步成功的分析和数据。

你会学到什么？

• 创建并衡量其分析项目的成功程度
• 开启您的商业分析咨询职业生涯
• 在实际使用案例和问题中使用书中讲授的解决方案

这本书是为谁写的

对编程不太感兴趣的商业分析爱好者、小型企业主和数据科学顾问、数据科学和商业专业的学生以及SME(中小型企业)分析师