Data Science and Analytics for SMEs: Consulting, Tools, Practical Use Cases


Data Science and Analytics for SMEs: Consulting, Tools, Practical Use Cases

  • Author:Afolabi Ibukun Tolulope
  • Length: 354 pages
  • Edition: 1
  • Publisher: Apress
  • Publication Date: 2022-10-23
  • ISBN-10: 1484286693
  • ISBN-13: 9781484286692
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  • Buy Print:Buy from amazon

    Book Description

    Master the tricks and techniques of business analytics consulting, specifically applicable to small-to-medium businesses (SMEs). Written to help you hone your business analytics skills, this book applies data science techniques to help solve problems and improve upon many aspects of a business’ operations.

    SMEs are looking for ways to use data science and analytics, and this need is becoming increasingly pressing with the ongoing digital revolution. The topics covered in the books will help to provide the knowledge leverage needed for implementing data science in small business. The demand of small business for data analytics are in conjunction with the growing number of freelance data science consulting opportunities; hence this book will provide insight on how to navigate this new terrain.

    This book uses a do-it-yourself approach to analytics and introduces tools that are easily available online and are non-programming based. Data science will allow SMEs to understand their customer loyalty, market segmentation, sales and revenue increase etc. more clearly.  Data Science and Analytics for SMEs is particularly focused on small businesses and explores the analytics and data that can help them succeed further in their business.

    What You’ll Learn

    • Create and measure the success of their analytics project
    • Start your business analytics consulting career
    • Use solutions taught in the book in practical uses cases and problems

    Who This Book Is For

    Business analytics enthusiasts who are not particularly programming inclined, small business owners and data science consultants, data science and business students, and SME (small-to-medium enterprise) analysts





    这本书使用自己动手的方法进行分析,并介绍了在线上很容易获得的工具,并且是基于非编程的。数据科学将让中小企业更清楚地了解他们的客户忠诚度、市场细分、销售和收入增加等。The Data Science and Analytics for SME特别专注于小企业,探索能够帮助他们在业务中进一步成功的分析和数据。


    • 创建并衡量其分析项目的成功程度
    • 开启您的商业分析咨询职业生涯
    • 在实际使用案例和问题中使用书中讲授的解决方案



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