作者：SethGodin
出版社：Portfolio
副标题：YouCan'tBeSeenUntilYouLearntoSee
出版年：2018-11-13
页数：288
定价：USD24.00
ISBN：9780525540830
内容简介
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A game-changing approach to marketing, sales, and advertising, by bestselling author and renowned business thinker Seth Godin
Seth Godin has taught and inspired millions of entrepreneurs, marketers, leaders, and fans from all walks of life, via his blog, online courses, lectures, and bestselling books. He is the inventor of countless ideas and phrases that have made their way into mainstream business language, from Permission Marketing to Purple Cow to Tribes to The Dip.
Now, for the first time, Godin offers the core of his marketing wisdom in one compact, accessible, and timeless package.
This is Marketing shows you how to do work you're proud of, whether you're a tech startup founder, a small business owner, or an executive at a large corporation. Great marketers don't use consumers to solve their company's problem; they use marketing to solve other people's problems. Their tactics rely on empathy, connection, and emotional labor instead of attention-stealing ads and spammy email funnels. When done right, marketing seeks to make change in the world.
No matter what your product or service, this book will teach you how to reframe how it's presented to the world, in order to meaningfully connect with the people who want it. Seth employs his signature blend of insight, observation, and memorable examples to teach you:
* How to build trust and permission with your target market.
* The art of positioning–deciding not only who it's for, but who it's not for.
* Why the best way to achieve your marketing goals is to help others become who they want to be.
* Why the old approaches to advertising and branding no longer work.
* The surprising role of tension in any decision to buy (or not).
* How marketing is at its core about the stories we tell ourselves about our social status.
You can do work that matters for people who care. This book shows you the way.
作者简介
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Seth Godin is the author of 18 international bestsellers that have changed the way people think about work and have been translated into 38 languages – among them Unleashing the Ideavirus, Permission Marketing, Purple Cow, Tribes, The Dip, Linchpin, Poke the Box, and All Marketers Are Liars. He writes the most popular marketing blog in the world and speaks to audiences around the world. He is the founder of the altMBA, the founder and former CEO of Squidoo.com, the former VP of Direct Marketing at Yahoo!, and the founder of the pioneering online startup Yoyodyne. You can learn much more about him at sethgodin.com.
评论 ······
smart guy.
youtuber朋友推荐的书。美国有一票这种让人觉得成功唾手可及的书，Seth Godin作为作者来说还算是比较良心的。虽然出书的内容和博客没啥区别，但起码核心想法是值得借鉴、给人以美好力量、且不至于过于鸡汤的。快速翻一翻，审视一下自己的位置和观点就行。
虽然很啰嗦，但最后的13个问题真是振聋发聩: what assets are u building? Are u proud of it?
有些很基本的理念性的东西在执行过程中常常就忘掉了。回归营销本心，求同存异，创造价值。
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