Persuasive Technology : Using Computers to Change What We Think and Do (The Morgan Kaufmann Series in Interactive Techno

作者：B.J.Fogg

出版社：MorganKaufmann

副标题：UsingComputerstoChangeWhatWeThinkandDo(TheMorganKaufmannSeriesinInteractiveTechnologies)

出版年：2002-12

页数：224

定价：USD39.95

装帧：Paperback

ISBN：9781558606432

内容简介
······

Can computers change what you think and do? Can they motivate you to stop smoking, persuade you to buy insurance, or convince you to join the Army?

"Yes, they can," says Dr. B.J. Fogg, director of the Persuasive Technology Lab at Stanford University. Fogg has coined the phrase "Captology"(an acronym for computers as persuasive technologies) to capture the domain of research, design, and applications of persuasive computers.In this thought-provoking book, based on nine years of research in captology, Dr. Fogg reveals how Web sites, software applications, and mobile devices can be used to change people's attitudes and behavior. Technology designers, marketers, researchers, consumersanyone who wants to leverage or simply understand the persuasive power of interactive technologywill appreciate the compelling insights and illuminating examples found inside.

Persuasive technology can be controversialand it should be. Who will wield this power of digital influence? And to what end? Now is the time to survey the issues and explore the principles of persuasive technology, and B.J. Fogg has written this book to be your guide.

* Filled with key term definitions in persuasive computing

*Provides frameworks for understanding this domain

*Describes real examples of persuasive technologies

作者简介
······

B. J. 福格

实验心理学家、斯坦福说服性技术实验室（Stanford Persuasive Technology Lab）创始人，因其卓越的学术研究贡献被《财富》杂志评为“你应该知道的十位新秀大师”之一。

福格博士每年要为计算机科学系和斯坦福大学的学习、设计和技术项目教授说服性技术方面的研究生课程。另外，福格博士还曾在多家世界500强企业任职，并为其提供健康、生产力和财务福祉方面的培训。他曾经领导过惠普实验室、间隔研究公司（Interval Research）和太阳微系统公司的战略创新工作。受其说服性技术影响而设计的大量产品（包括由福格博士的学生联合创建的“照片墙（Instagram）”应用程序）受到了数百万使用者的喜爱。

评论 ······

computers in persuasive roles , as persuasive tools /media(simulation) , as social actors

这是一本persuasive technology的奠基之作，读完仿佛打通了任督二脉。 可以配合tiny habits 、MAP behavior 、behavior grid书和论文一起读~

先驱之作 虽然观点简单但考虑时代毕竟已经很不错了 有些还挺有前瞻性…

There's always a book making you wonder why you've missed it for so long.For a programmer,programming is just a tool,code itself is cold,it's the shining idea and consistent passion make it warm.Thus,…

• 下载电子版：下载地址
• 购买纸质版：京东商城
• 购买纸质版：当当网