作者：KenYarmosh
出版社：O'ReillyMedia
副标题：TurningIdeasintoiPadandiPhoneAppsCustomersReallyWant
出版年：2010-10-19
页数：352
定价：USD29.99
装帧：Paperback
ISBN：9781449389765
内容简介
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How can you make your iPhone or iPad app stand out in the highly competitive App Store? While many books simply explore the technical aspects of iPhone and iPad app design and development, App Savvy focuses on the business, product, and marketing elements critical to pursuing, completing, and selling your app — the ingredients for turning a great idea into a genuinely successful product.
Whether you're a marketer, designer, developer, entrepreneur, product manager, or just someone with a unique idea, App Savvy explains every step in the process, with guidelines for planning a solid concept, engaging customers early and often, developing your app, and launching it with a bang. Author Ken Yarmosh details a proven process for developing successful apps, and presents numerous interviews with the App Store's most prominent publishers.
Learn about the App Store and how Apple's mobile devices function Follow guidelines for vetting and researching app ideas Validate your ideas with customers — and create an app they'll be passionate about Assemble your development team, understand costs, and establish a workable process Build your marketing plan while you develop your application Test your working app extensively before submitting it to the App Store Assess your app's performance and keep potential buyers engaged and enthusiastic Three Myths About Building iPad/iPhone Apps
1. Being Artistically or Technically Challenged Makes You Useless
Roughly 30-40% of your app is about thinking including researching, a disciplined approach to talking to potential customers about your idea, and "mocking" your app in easy to use software tools. Even if you don't know how to design or develop an app, there's much to do before formally building it.
2. It's Impossible to Find People to Build an App
Today, there are mobile-specific resources available, which will make finding those that can help build your app much easier. And knowing the right questions to ask will allow you to be clear about how much your app will cost and how long it will take to build.
3. Marketing Occurs Once the App is Available
Starting your marketing earlier will help development and vice versa. Following the right steps to start developing and marketing your app at the same time will make your app considerably more successful once it launches.
作者简介
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作者简介：
Ken Yarmosh
产品策略师，致力于制作出色的移动端应用。在从事移动应用开发之前，他策划过许多桌面和网页应用程序，包括财务软件系统和自动化营销搜索平台等。Ken自己开发过畅销的应用，也在App Store中成功打造过畅销美国的知名应用。
评论 ······
savvy , 常识， from idea to concept ,
o'reilly 随着规模扩张，出版门槛愈发降低，跟我同年毕业的ITP小孩已经用他们出书叻，见面寒暄还不得不奉承几句。心说现在的 o'reilly 简直有 xxx for dummies 系列的气息啊
savvy , 常识， from idea to concept ,
o'reilly 随着规模扩张，出版门槛愈发降低，跟我同年毕业的ITP小孩已经用他们出书叻，见面寒暄还不得不奉承几句。心说现在的 o'reilly 简直有 xxx for dummies 系列的气息啊
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