作者：StevenBateman/AngusHyland
出版社：LaurenceKing
出版年：2011-5-23
页数：336
定价：270.00元
装帧：Paperback
ISBN：9781856697279
内容简介
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Symbols play an integral role in branding programs. More often than not, symbols are used alongside logotypes, the two working in tandem to illustrate the values and qualities of a brand to its audience. However, symbols can be hugely effective on their own, providing organizations and brands with marks that provide an instantly recognizable signifier when seen independently of the brand name and/or logotype. Nike's Swoosh is seldom seen with its corresponding logotype these days: it has become so familiar that we dont need the name to recognize the brand. Among countless other examples, the Shell symbol, Michelin's Bibendum, London Transports intersected circle, the Guinness Harp and the Woolmark symbol form a unique visual vernacular as ubiquitous and familiar as the man at work pictogram. The book features over 1300 symbols, organized into groups and sub-groups according to their visual characteristics. Each category includes a short introduction, with expanded captions providing information on who the symbol was designed for, who designed it, when, and where appropriate, what the symbol stands for. These sections are interspersed with short case studies on both classic examples of symbols still in use, and exceptional examples of recently designed symbols.
作者简介
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Steven Bateman is a freelance writer who has worked with some of the UK's leading design agencies. A regular contributor to Grafik magazine, he also writes for ISTD Condensed, Nico and Varoom. Angus Hyland is a graduate of the RCA and a partner at Pentagram Design London. In 2001 Hyland was the cocurator, with Roanne Bell, of Picture This, a British Council exhibition featuring the work of London illustrators.
评论 ······
Pentagram 设计的很不错。
Pentagram 设计的很不错。
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