Web Analytics 2.0 : The Art of Online Accountability and Science of Customer Centricity

作者：AvinashKaushik

出版社：Sybex

副标题：TheArtofOnlineAccountabilityandScienceofCustomerCentricity

出版年：2009-10-26

页数：475

定价：USD39.99

装帧：Paperback

ISBN：9780470529393

内容简介
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The bestselling book Web Analytics: An Hour A Day was the first book in the analytics space to move beyond clickstream analysis. Web Analytics 2.0 will significantly evolve the approaches from the first book and presents an innovative new framework for making critical business decisions based on web data. The book’s overwhelming focus will be to teach the reader how to use the latest tools and techniques available in the market place. Continuing in the footsteps of the first book, Web Analytics 2.0 will cover the fields of traditional web analytics, usability and qualitative analysis, experimentation and testing, as well as competitive intelligence. It will provide a holistic view of what it takes to make good decisions and exactly how to go about doing that.

Web analytics practitioners continue to have a tremendous interest (only increased by the current economic condition) in being more data-driven. At the same time, the web continues to evolve in significant ways (video, blogs, flash, social media, etc.) that present significant challenges to measurement. Web Analytics 2.0 will tackle both of those topics. Furthermore it will be agnostic in terms of tools, which will make it a must-read for online marketers of all hues, web analysts, web designers and architects, and online executives at all levels of the organization interested in successfully collecting, analyzing, and acting upon web analytics data.

In true Web 2.0 fashion the book will also include a veritable buffet of goodies on the accompanying CD-ROM: Videos (Author as well as industry leaders), Podcasts, PowerPoint Presentations and helpful files.

作者简介
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Avinash Kaushik是备受赞誉的Web分析博客Occam’s Razor(www.kaushik.net／avinash)的版主。他是一位独立顾问，目前是Google的分析宣传师。这之前他曾经是Intuit公司的网络研究与分析主管，负责管理分析平台上的业务、技术和策略元素，该分析平台为Intuit的70多个Web站点提供支持。Avinash Kaushik经常在Emetrics峰会上发言。媒体谈及他时经常在其名字上冠以Web度量专家的称号。

郑海平(Dave Zheng)：

微博：t.sina.com.cn/davezheng

博客：www.wachina.net

从2006年开始从事网站分析工作，并于2007年赴美工作，曾任美[~Newegg.tom网站分析负责人。

邓天卓(Gene DENG)

微博：t.sina.com.cn/genedeng

曾任美国Newegg.com商业分析师，网站管理部(WM)数据运营产品经理。TR人。

评论 ······

适合入门的想做用户研究和产品经理的！

在谷歌的一个会上见过作者本人，听过他的演讲。特别有激情的一个人。完全是欣赏那个人，才买了书。很牛，我花了这么久才看完，而且感觉70％的内容没有消化掉。再给我点世间。

一般吧，后面很多实例化内容，比较适合入门做数据分析的人，科普向内容不太多

虽然作者很努力地在把书写的幽默，常使用看起来较为中二的比喻，例如“数据分析忍者”“征服数据质量之龙”，还有一些自带菲比声音的小标题比如“tag, baby, tag!"，但是就…还是很难读😿考试的话，上七十就好，别无所求。

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