Netnography : Doing Ethnographic Research Online

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Netnography
: Doing Ethnographic Research Online

作者:RobertVKozinets

出版社:SAGEPublicationsLtd

副标题:DoingEthnographicResearchOnline

出版年:2009-12-18

页数:232

定价:GBP22.99

装帧:Paperback

ISBN:9781848606456

内容简介
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This exciting new text is the first to explore the discipline of Netnography the conduct of ethnography over the internet a method specifically designed to study cultures and communities online. For the first time, full procedural guidelines for the accurate and ethical conduct of ethnographic research online are set out, with detailed, step-by-step guidance to thoroughly introduce, explain, and illustrate the method to students and researchers. The author also surveys the latest research on online cultures and communities, focusing on the methods used to study them, with examples focusing on the new elements and contingencies of the blogosphere (blogging), microblogging, videocasting, podcasting, social networking sites, virtual worlds, and more.

作者简介
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Robert V. Kozinets is a globally recognized expert on social media, marketing, branding and innovation.

评论 ······

用人类学民族志的方法研究互联网文化/行为。可惜虽然此书出版很久,却没有看到国内有任何反应。。。

2016,重庆大学出版社,中文译者

他是怎么废话成一本书的

老生常谈的一些东西,把经验性的方法抽象成田野理论好让你cite并且获得导师批准,但是涉及到的大部分还是web 1.0的内容

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