作者：DerekThompson
出版社：PenguinPress
副标题：TheScienceofPopularityinanAgeofDistraction
出版年：2017-2-7
页数：352
定价：USD28.00
装帧：Hardcover
ISBN：9781101980323
内容简介
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Nothing “goes viral.” If you think a popular movie, song, or app came out of nowhere to become a word-of-mouth success in today’s crowded media environment, you’re missing the real story. Each blockbuster has a secret history—of power, influence, dark broadcasters, and passionate cults that turn some new products into cultural phenomena. Even the most brilliant ideas wither in obscurity if they fail to connect with the right network, and the consumers that matter most aren't the early adopters, but rather their friends, followers, and imitators — the audience of your audience.
In his groundbreaking investigation, Atlantic senior editor Derek Thompson uncovers the hidden psychology of why we like what we like and reveals the economics of cultural markets that invisibly shape our lives. Shattering the sentimental myths of hit-making that dominate pop culture and business, Thompson shows quality is insufficient for success, nobody has "good taste," and some of the most popular products in history were one bad break away from utter failure. It may be a new world, but there are some enduring truths to what audiences and consumers want. People love a familiar surprise: a product that is bold, yet sneakily recognizable.
Every business, every artist, every person looking to promote themselves and their work wants to know what makes some works so successful while others disappear. Hit Makers is a magical mystery tour through the last century of pop culture blockbusters and the most valuable currency of the twenty-first century—people’s attention.
From the dawn of impressionist art to the future of Facebook, from small Etsy designers to the origin of Star Wars, Derek Thompson leaves no pet rock unturned to tell the fascinating story of how culture happens and why things become popular.
In Hit Makers, Derek Thompson investigates:
· The secret link between ESPN's sticky programming and the The Weeknd's catchy choruses
· Why Facebook is the world’s most important modern newspaper
· How advertising critics predicted Donald Trump
· The 5th grader who accidentally launched "Rock Around the Clock," the biggest hit in rock and roll history
· How Barack Obama and his speechwriters think of themselves as songwriters
· How Disney conquered the world—but the future of hits belongs to savvy amateurs and individuals
· The French collector who accidentally created the Impressionist canon
· Quantitative evidence that the biggest music hits aren’t always the best
· Why almost all Hollywood blockbusters are sequels, reboots, and adaptations
· Why one year–1991–is responsible for the way pop music sounds today
· Why another year –1932–created the business model of film
· How data scientists proved that “going viral” is a myth
· How 19th century immigration patterns explain the most heard song in the Western Hemisphere
作者简介
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Derek Thompson is a senior editor at The Atlantic magazine and a weekly news analyst for NPR's "Here and Now." He was born in McLean, Va., in 1986, and he graduated from Northwestern University, in 2008, with a triple major in journalism, political science, and legal studies. He hasn't done much with the latter two. In 2015, he wrote the cover story "A World Without Work" about the future of jobs and technology. "Hit Makers," his first book on the secret histories of pop culture hits and the science of popularity, comes out in February 2017. He has appeared on Forbes' "30 Under 30" list and Time's "140 Best Twitter Feeds." He lives in Manhattan.
评论 ······
很有意思的一本书，虽然很多人说说的是都知道的东西，但是很多东西你知道却不会用。很喜欢里面关于familarity和fluency的东西，刚刚好跟我最近学的一门关于persuasion和influence的课有关，也提到了类似的理论。讲起来浅显易懂，真正能把这些理论用起来还是少见。这些principle我在两个地方遇到，对我exposure增加了，加上理论理解起来简单，所以对我来说更印象深刻，inf…
作者自己也承认，这类书就是旧道理解释新现象，中段开始崩坏，东拉西扯凑字数。套路是全程穿插小故事（轶事／八卦），读着不算无聊，但靠记者查资料和采访写成的书果然不能指望有真正的见解。
天时（领先半步的是天才领先一步的是疯子）地利（平台多大推广就多大）人和（你认识人是谁）。此书大部分心理学的解释在Thinking，fast&slow里面都找得到。不过作者也承认了，这类非虚幻类的书就是把大家已经知道的事重新包装一下"intuition regifting"，读起来又轻松又有趣。（其实主要是轻松，没有太多不容易理解的地方听audiobook都行）
Strongly recommended to people who are interested in the processes of producing hits and how the network functions. The linkages and sparkles between the examples from the book and the applications in…
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