作者:MikaelKrogerus/RomanTschäppeler
出版社:PenguinBooks
副标题:44IdeasForBetterConversationsEveryDay
出版年:2018-3-29
页数:176
定价:USD7.67
装帧:平装
ISBN:9780241982280
内容简介
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he internationally bestselling duo Mikael Krogerus and Roman Tschoppeler have tested the 44 most important communication theories – from Aristotle's thoughts on presenting through Proust on asking questions to the Harvard Negotiation Project – for their practicality in daily business life. In The Communication Book they distil them into a single volume that in their winning way turns seemingly difficult ideas into clear and entertaining diagrams.
作者简介
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Mikael Krogerus is a Finnish journalist who works as an editor on, Switzerland's biggest weekly magazine, Das Magazin. Roman Tsch ppeler is a creative producer based in Biel, Switzerland, who produces documentary movies, ad campaigns and art installations. The pair met at school in Denmark and have written four books together – The Question Book, The Test Book, The Change Book and the international bestseller, The Decision Book.
评论 ······
只能说是羡慕嫉妒恨,非科班出身的几位作者就这样言简意赅地提炼出了传播学创立至今的几乎所有重要的理论。。。估计传播学教授也会汗颜吧,这样的小册子难道不该由我们自己写嘛?
该书完美诠释了“麻雀虽小 五脏俱全”,值得一读。
一本集结了44个有关communication的理论的小书~可读性非常强
该书完美诠释了“麻雀虽小 五脏俱全”,值得一读。
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