Verse Going Viral : China's New Media Scenes

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Verse Going Viral
: China's New Media Scenes

作者:HeatherInwood

出版社:UniversityofWashingtonPress

副标题:China'sNewMediaScenes

出版年:2014-4-23

页数:274

定价:USD30.00

装帧:Paperback

ISBN:9780295993706

内容简介
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Verse Going Viral examines what happens when poetry, a central pillar of traditional Chinese culture, encounters an era of digital media and unabashed consumerism in the early twenty-first century. Heather Inwood sets out to unravel a paradox surrounding modern Chinese poetry: while poetry as a representation of high culture is widely assumed to be marginalized to the point of “death,” poetry activity flourishes across the country, benefiting from China’s continued self-identity as a “nation of poetry” (shiguo) and from the interactive opportunities created by the internet and other forms of participatory media. Through a cultural studies approach that treats poetry as a social rather than a purely textual form, Inwood considers how meaning is created and contested both within China’s media-savvy poetry scenes and by members of the public, who treat poetry with a combination of reverence and ridicule.

As the first book to deal explicitly with the discourses and functioning of scenes within the Chinese cultural context, Verse Going Viral will be of value to students and scholars of Chinese literature, cultural studies, and media, as well as to general readers interested in China's dynamic cultural scenes.

作者简介
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Heather Inwood is lecturer of Chinese cultural studies at the University of Manchester.

目录
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Acknowledgments

Introduction

1. Poetry on the Web

2. Poetry in Print

3. Poetry on the Stage

4. Poetry in the News

Conclusion

Appendix | Poetry Survey Questions

Glossary of Chinese Terms

Notes

Bibliography

Index

评论 ······

四个主要章节主要考察了当代诗歌的网络平台与社群、编辑出版、现场活动、媒体热潮,主要的思考出发点是“诗坛”的权力构造和公共关系在市场经济、网络新媒体时代的变迁。作者将“现场性/美学”作为一个关键要素,思考在一定的新媒体、市场条件下(网络论坛、商业赞助的文化活动),新一代的诗人如何依赖“现场”——即时的参与、共同体联系——来积累资本、建立地位、扩展社群。关注诗歌如何在公众媒体舆论变得viral的第四章…

(我和cultural studies称得上是虐恋了。(感谢这本书。抹泪。

互联网+诗歌=?

(我和cultural studies称得上是虐恋了。(感谢这本书。抹泪。

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