The Culture of Connectivity : A Critical History of Social Media

作者：JosevanDijck

出版社：OxfordUniversityPress

副标题：ACriticalHistoryofSocialMedia

出版年：2013-1-30

页数：240

定价：USD24.95

装帧：Paperback

ISBN：9780199970780

内容简介
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Social media has come to deeply penetrate our lives: Facebook, YouTube, Twitter and many other platforms define many of our daily habits of communication and creative production. The Culture of Connectivity studies the rise of social media in the first decade of the twenty-first century up until 2012, providing both a historical and a critical analysis of the emergence of major platforms in the context of a rapidly changing ecosystem of connective media. Such history is needed to understand how these media have come to profoundly affect our experience of online sociality. The first stage of their development shows a fundamental shift. While most sites started out as amateur-driven community platforms, half a decade later they have turned into large corporations that do not just facilitate user connectedness, but have become global information and data mining companies extracting and exploiting user connectivity. Author and media scholar Jose van Dijck offers an analytical prism to examine techno-cultural as well as socio-economic aspects of this transformation. She dissects five major platforms: Facebook, Twitter, Flickr, YouTube, and Wikipedia. Each of these microsystems occupies a distinct position in the larger ecology of connective media, and yet, their underlying mechanisms for coding interfaces, steering users, and filtering content rely on shared ideological principles. At the level of management and organization, we can also observe striking similarities between these platforms' shifting ownership status, governance strategies, and business models. Reconstructing the premises on which these platforms are built, this study highlights how norms for online interaction and communication gradually changed. "Sharing," "friending," "liking," "following," "trending," and "favoriting" have come to denote online practices imbued with specific technological and economic meanings. This process of normalization, the author argues, is part of a larger political and ideological battle over information control in an online world where everything is bound to become social. Crossing lines of technological, historical, sociological, and cultural inquiry, The Culture of Connectivity will reshape the way we think about interpersonal connection in the digital age.

作者简介
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何塞·范·迪克（José van Dijck，1960— )，女，荷兰阿姆斯特丹大学比较传媒研究院教授，曾任阿姆斯特丹大学人文学院院长。她还是荷兰皇家艺术与科学学院的首位女性主席。2016年被荷兰著名杂志Opzij评为年度最有影响力的荷兰女性。曾出版作品：Mediated Memories in the Digital Age（2007）、The Transparent Body: A Cultural Analysis of Medical Imaging（2005）。

评论 ······

世界上怎麼會有這麼多叫Van Dijck的話嘮…新媒體研究最可怕的地方就在於，要文科出生的人去分析網站的物性和技術結構，不懂數據結構不懂程式邏輯，就只能從UI和隱私設定上來討論，沒辦法深入。其實書不算爛，作為入門教材來介紹些概念，或者當做研究模板來用都成，再多就沒有了。

对于ANT和政经批判结合这件事我真的接受无能（摊手

所谓“社交媒体”并不单纯是为“社交”服务的“媒体”，“社交”内容及性质，已经被“媒体”的技术特点形塑，特别是建立在大数据挖掘与应用基础上的用户信息量化。无论你是哪路神仙都会被转换成“likability"的货币来买卖的。#商业技术的维度

FB那章颇精彩，有远见。互联网研究里少有的有细读功夫的书。

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