作者：RobertIger
出版社：RandomHouse
副标题：LessonsLearnedfrom15YearsasCEOoftheWaltDisneyCompany
出版年：2019-9-23
页数：272
定价：EUR12.87
装帧：Hardcover
ISBN：9780399592096
内容简介
······
A grand vision defined: The CEO of Disney, one of Time’s most influential people of 2019, shares the ideas and values he embraced to reinvent one of the most beloved companies in the world and inspire the people who bring the magic to life.
Robert Iger became CEO of The Walt Disney Company in 2005, during a difficult time. Competition was more intense than ever and technology was changing faster than at any time in the company’s history. His vision came down to three clear ideas: Recommit to the concept that quality matters, embrace technology instead of fighting it, and think bigger—think global—and turn Disney into a stronger brand in international markets.
Twelve years later, Disney is the largest, most respected media company in the world, counting Pixar, Marvel, Lucasfilm, and 21st Century Fox among its properties. Its value is nearly five times what it was when Iger took over, and he is recognized as one of the most innovative and successful CEOs of our era.
In The Ride of a Lifetime, Robert Iger shares the lessons he’s learned while running Disney and leading its 200,000 employees, and he explores the principles that are necessary for true leadership, including:
• Optimism. Even in the face of difficulty, an optimistic leader will find the path toward the best possible outcome and focus on that, rather than give in to pessimism and blaming.
• Courage. Leaders have to be willing to take risks and place big bets. Fear of failure destroys creativity.
• Decisiveness. All decisions, no matter how difficult, can be made on a timely basis. Indecisiveness is both wasteful and destructive to morale.
• Fairness. Treat people decently, with empathy, and be accessible to them.
This book is about the relentless curiosity that has driven Iger for forty-five years, since the day he started as the lowliest studio grunt at ABC. It’s also about thoughtfulness and respect, and a decency-over-dollars approach that has become the bedrock of every project and partnership Iger pursues, from a deep friendship with Steve Jobs in his final years to an abiding love of the Star Wars mythology.
“The ideas in this book strike me as universal” Iger writes. “Not just to the aspiring CEOs of the world, but to anyone wanting to feel less fearful, more confidently themselves, as they navigate their professional and even personal lives.”
作者简介
······
Robert Iger is chairman and CEO of The Walt Disney Company. He previously served as president and CEO, beginning in October 2005, and was president and COO from 2000 to 2005. Iger began his career at ABC in 1974, and as chairman of the ABC Group he oversaw the broadcast television network and station group, managed the cable television properties, and guided the merger between Capital Cities/ABC, Inc., and The Walt Disney Company. Iger officially joined the Disney senior management team in 1996 as chairman of the Disney-owned ABC Group and in 1999 was given the additional responsibility of president, Walt Disney International. In that role, Iger expanded Disney’s presence outside of the United States, establishing the blueprint for the company’s international growth today.
评论 ······
作为迪士尼的粉丝和前员工 很快就读完了这本书。怎么说呢 把战略解释得很清楚 4个并购案的细节也有很多描述。但真的像个新闻稿一样 其实是比较四平八稳的。一些他其实爱憎分明的人都前后找补得礼貌有佳 各种respectable. 其实个人更想看到一些他是如何克服职业生涯里的种种困难的，但是如此看来他的solution is to acquire more IPs.但这其实也是我觉得迪士尼应该重视起来的危…
最惊讶的地方是他和jobs的友谊，因为两个人性格截然不同，经历也很不同，一个勤勤恳恳爬corporate ladder，一个revolutionary。而且苹果迪士尼两个公司也很不一样。当他说假如jobs还活着，说不定两个公司已经合并了，我简直无法想象。disney+apple tv+？George Lucas也是挺令人无语的，几个million卖了公司，还梦想继续有话语权，还抱怨，have a …
很能感受到美国精英养成体系的传记。一本书里的语言很难概括一个如迪斯尼这样的企业CEO的成长史，其中的任何一步，都来自于超出凡人的努力和各方面的品质。感触比较深的包括：
平衡点是需要小心拿捏的事，比如要求团队拿出成绩和避免给他们灌输对于失败的恐惧之间。比如内心的真诚友善与职业上的争强好胜。比如适度的微观管理和给与团队信任。
对于工作，拼命创新和追求完美极致更是思维模式。
作者在和董事会争取CEO职位…
书和人和公司都太牛了，好像看了一部跌宕起伏的电影。
评论前必须登录！
注册