Automotive Human Centred Design Methods

Book Description

The 21st century is characterised by ever greater reliance on the innovation paradigm of Human Centred Design (HCD). In many sectors, the practices of “technology push” and “market pull” have been giving ground to newer ways of innovating which are based more on careful attention to the characteristics and needs of people. Where ethnographic, ergonomic and UX practices were once the remit of only the design teams, the practices and values of HCD are now permeating widely, leading in many cases to business restructuring. There is currently a great need for introductory materials to help professionals of all types to understand and deploy HCD methods. The automotive sector, characterised by large and sophisticated organisations, and by more than a century of success, is one sector with extensive requirements for HCD methods. The authors are experts in automotive Ergonomics, UX and HMI who felt the need for a compendium written in simple everyday language, an inclusive and easily accessible reference. The resulting introductory book links the philosophy of the Human Centred Design innovation to the basic methods and simple everyday steps which can be taken to better understand customers and to better define briefs and tests. The book should prove a valuable reference to automotive designers who wish to more deeply integrate HCD into their everyday work, and to any professional who wishes to widen her or his skill set and understanding of HCD. The information regarding the selection of HCD methods, and their deployment, should provide a gentle introduction to the world of Human Centred Design.

中文：

书名：汽车以人为本的设计方法

21世纪的特点是更加依赖以人为中心的设计(HCD)的创新范例。在许多部门，技术推动和市场拉动的做法已经让位于更新的创新方式，这些方式更多地基于对人们的特征和需求的仔细关注。人种学、人体工程学和用户体验实践曾经是设计团队的职责范围，而HCD的实践和价值观现在正广泛渗透，在许多情况下导致了业务重组。目前非常需要介绍性材料来帮助所有类型的专业人员理解和部署HCD方法。以大型复杂组织和一个多世纪的成功为特征的汽车行业，是一个对HCD方法有广泛要求的行业。作者是汽车人体工程学、用户体验和人机界面方面的专家，他们认为有必要用简单的日常语言编写一个纲要，一个包容和易于访问的参考。由此产生的介绍性书籍将以人为中心的设计创新的理念与基本方法和简单的日常步骤联系起来，这些方法和简单的日常步骤可以更好地理解客户并更好地定义摘要和测试。这本书应该被证明是一个有价值的参考，对于希望更深入地将HCD融入他们的日常工作的汽车设计师，以及任何希望扩大她或他的技能集和对HCD的理解的专业人士。关于HCD方法的选择和部署的信息，应该为以人为中心的设计世界提供一个温和的介绍。