Graphic Design School: The Principles and Practice of Graphic Design, 7th Edition

Book Description

From understanding graphic design fundamentals, to developing original concepts, to creating finished designs―Graphic Design School develops design students’ core competencies and provides practical advice and tips for how these fundamentals translate into new and evolving media. This Seventh Edition offers all new examples from web, app, social media, magazines, websites and books, presenting a comprehensive overview of the visual communications profession. This updated edition includes guidance and media examples using the latest in grahpic design software, and traditional printing techniques such as risograph and screen printing are revisited. Pedagogical tools throughout the text focus on the growth of interdisciplinary learning and collaborations between design specialists, as well as highlights on key players in the past and present of graphic design.

Topics covered include: color, typographic rules and typefaces, coding requirements, information architecture, file organization, web design and layout, mobile device composition, app design, CMS, designing for social media, and SEO. Graphic Design School, 7th Edition includes full-color illustrations throughout, as well as case studies, designer biographies, and student assignments for testing skills and concepts.

中文：

书名：平面设计学院：平面设计原理与实践，第7版

从了解图形设计基础，到开发原创概念，再到创作成品设计-平面设计学院它培养设计学生的核心能力，并就如何将这些基础知识转化为新的和不断发展的媒体提供实用的建议和提示。这第七版它提供了来自网络、应用程序、社交媒体、杂志、网站和书籍的所有新示例，呈现了视觉通信专业的全面概述。这个更新版包括使用最新的图形设计软件的指南和媒体示例，并重新讨论了传统的印刷技术，如棱镜术和丝网印刷。整个文本的教学工具侧重于跨学科学习的增长和设计专家之间的合作，以及对平面设计过去和现在的关键参与者的重点。

涵盖的主题包括：颜色、排版规则和字体、编码要求、信息体系结构、文件组织、网页设计和布局、移动设备组合、应用程序设计、CMS、社交媒体设计以及搜索引擎优化。平面设计学院，第7版它包括全色插图，以及案例研究、设计师传记和测试技能和概念的学生作业。