Professional Practice 101: A Compendium of Effective Business Strategies in Architecture

Book Description

Professional practice courses often suffer from a boring reputation, but there’s nothing dull about this updated, cornerstone edition of Professional Practice 101, which renders accessible the art and science of contemporary architectural practice. With its unique focus on links between design thinking and practice, this third edition brings an inspiring and fresh perspective to the myriad issues involved in successful architectural practice. The process of providing architectural services in today’s constantly evolving practice environment must be just as creative, intellectually rigorous, and compelling as wrestling with design problems.

In this new edition, packed with invaluable advice from leading experts, Andrew Pressman bridges the knowledge and experience gap between school and practice covering topics such as:

• Ethics, social responsibilities, and obligations to the environment
• Design firm types, culture, and leadership
• Financial, project, and time management
• Service and project delivery; leveraging emerging technologies
• Entrepreneurial business models and business development
• Legal issues, including AIA contract document analysis
• Collaboration and negotiating with clients and stakeholders
• Practice-based research

Students and early-career professionals will discover the fundamentals they need to launch their careers as well as more sophisticated strategies that will allow them to thrive as their roles evolve and they assume increasing responsibilities.

This engaging, comprehensive primer debunks the myth that recent architecture graduates have little or no guidance to prepare them for business. Professional Practice 101 is a learning tool that will readily deliver the knowledge and background for success in current architectural practice.

中文：

书名：Professional Practice 101: A Compendium of Effective Business Strategies in Architecture

专业实践课程经常遭受无聊的名声，但这一更新的基石版并不乏味。专业实践入门，这使得当代建筑实践的艺术和科学变得可接近。凭借其对设计思维和实践之间的联系的独特关注，这第三版为成功的建筑实践中涉及的无数问题带来了鼓舞人心的和新鲜的视角。在当今不断发展的实践环境中提供建筑服务的过程必须像解决设计问题一样具有创造性、智力上的严谨性和说服力。

在这一新版中，安德鲁·普雷斯曼从顶尖专家那里获得了宝贵的建议，弥合了学校和实践之间的知识和经验鸿沟，涵盖的主题包括：

• 道德、社会责任和对环境的义务
• 设计公司的类型、文化和领导力
• 财务、项目和时间管理
• 服务和项目交付；利用新兴技术
• 创业型商业模式与商业发展
• 法律问题，包括友邦保险合同文件分析
• 与客户和利益相关者进行协作和谈判
• Practice-based research

学生和初出茅庐的专业人士将发现他们开始职业生涯所需的基本知识，以及更复杂的战略，这些战略将使他们随着角色的演变和承担越来越多的责任而蓬勃发展。

这本引人入胜、全面的入门读物揭穿了一个神话，即新近毕业的建筑学毕业生几乎没有或根本没有指导他们为商业做好准备。专业实践入门它是一种学习工具，将随时提供知识和背景，以在当前的建筑实践中取得成功。