The Digital Seeker: A Guide for Digital Teams to Build Winning Experiences

Book Description

The internet was supposed to connect us to endless possibilities. So why do we keep ending up browsing the same old sites and best-seller lists? When sellers don’t offer potential customers a compelling digital experience, consumers miss out on great products―and businesses miss a vital opportunity to grow.

Raj K. De Datta, the founder of a company that powers digital-commerce experiences for many of the world’s biggest brands, offers an actionable playbook for companies looking to deliver better digital experiences. His key insight is that exceptional digital experiences are much more than marketplaces. They don’t just serve customers’ transactional needs but rather address the deeper problems for which they seek solutions. They are built on a digital-experience platform that provides agile, personalized, scalable performance. And they are created by product-centric digital teams, not traditional organizations.

The Digital Seeker distills key lessons from the compelling stories of innovative businesses: not just tech companies but companies spanning a wide range of industries, including amusement parks, fashion, sports, health care, distribution, and the public sector. De Datta defines and explains the power of the seeker-centric philosophy―translating it into a core operational playbook for digital teams to achieve transformative results.

Importantly, this book also offers crucial insights into the impact of the COVID-19 pandemic on our digital lives and the long-term effects it will have on digital experiences of the future.

中文：

书名：数字探索者：数字团队建立制胜体验的指南

互联网本应将我们连接到无尽的可能性。那么，为什么我们总是浏览同样的老网站和畅销书排行榜呢？当卖家不为潜在客户提供令人信服的数字体验时，消费者就会错过好的产品–企业也会错过一个重要的增长机会。

拉杰·K·德达塔是一家为世界上许多最大的品牌提供数字商务体验的公司的创始人，他为希望提供更好的数字体验的公司提供了一个可行的策略。他的关键见解是，非凡的数字体验远远不止是市场。他们不仅服务于客户的交易需求，而且还解决了他们寻求解决方案的更深层次的问题。它们构建在一个数字体验平台上，提供灵活、个性化、可扩展的性能。它们是由以产品为中心的数字团队创造的，而不是传统的组织。

数字导引头它从创新企业引人注目的故事中提炼出关键教训：不仅是科技公司，而且是涵盖广泛行业的公司，包括游乐园、时尚、体育、医疗保健、分销和公共部门。De Datta定义并解释了以探索者为中心的哲学的力量-将其转化为数字团队实现变革性结果的核心操作手册。

重要的是，这本书还为新冠肺炎大流行对我们数字生活的影响以及它将对未来数字体验产生的长期影响提供了至关重要的见解。