The Little Book of Common Sense Investing : The Only Way to Guarantee Your Fair Share of Stock Market Returns

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The Little Book of Common Sense Investing
: The Only Way to Guarantee Your Fair Share of Stock Market Returns

作者:JohnC.Bogle

出版社:JohnWiley&Sons

副标题:TheOnlyWaytoGuaranteeYourFairShareofStockMarketReturns

出版年:2007-3-20

页数:216

定价:GBP19.99

装帧:Hardcover

ISBN:9780470102107

内容简介
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Investing is all about common sense. Owning a diversified portfolio of stocks and holding it for the long term is a winner’s game. Trying to beat the stock market is theoretically a zero-sum game (for every winner, there must be a loser), but after the substantial costs of investing are deducted, it becomes a loser’s game. Common sense tells us—and history confirms—that the simplest and most efficient investment strategy is to buy and hold all of the nation’s publicly held businesses at very low cost. The classic index fund that owns this market portfolio is the only investment that guarantees you with your fair share of stock market returns.

To learn how to make index investing work for you, there’s no better mentor than legendary mutual fund industry veteran John C. Bogle. Over the course of his long career, Bogle—founder of the Vanguard Group and creator of the world’s first index mutual fund—has relied primarily on index investing to help Vanguard’s clients build substantial wealth. Now, with The Little Book of Common Sense Investing, he wants to help you do the same.

Filled with in-depth insights and practical advice, The Little Book of Common Sense Investing will show you how to incorporate this proven investment strategy into your portfolio. It will also change the very way you think about investing. Successful investing is not easy. (It requires discipline and patience.) But it is simple. For it’s all about common sense.

With The Little Book of Common Sense Investing as your guide, you’ll discover how to make investing a winner’s game:

Why business reality—dividend yields and earnings growth—is more important than market expectations

How to overcome the powerful impact of investment costs, taxes, and inflation

How the magic of compounding returns is overwhelmed by the tyranny of compounding costs

What expert investors and brilliant academics—from Warren Buffett and Benjamin Graham to Paul Samuelson and Burton Malkiel—have to say about index investing

And much more

You’ll also find warnings about investment fads and fashions, including the recent stampede into exchange traded funds and the rise of indexing gimmickry. The real formula for investment success is to own the entire market, while significantly minimizing the costs of financial intermediation. That’s what index investing is all about. And that’s what this book is all about.

作者简介
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JOHN C. BOGLE is founder of the Vanguard Group, Inc., and President of its Bogle Financial Markets Research Center. He created Vanguard in 1974 and served as chairman and chief executive officer until 1996 and senior chairman until 2000. In 1999, Fortune magazine named Mr. Bogle as one of the four "Investment Giants" of the twentieth century; in 2004, Time named him one of the world’s 100 most powerful and influential people, and Institutional Investor presented him with its Lifetime Achievement Award.

评论 ······

在康州的金神赌场,我和妻子看到这样一个赌徒。他戴着金框眼镜,沙马特发型,坐在一个轮盘游戏桌边,手边一大把500美元一个的筹码。他看似非常聪明地摆弄这些筹码进行押注,事实上确实在我们刚开始看的几轮中他大赚特赚,把十几个筹码弄成了三十几个(也就是赚了一万多刀)。询问游戏规则后,我们稍微算了一下,发现这是一个在大数定理下注定赔钱的游戏(没什么奇怪吧?这是赌场)。我们转了一圈回来,这个男人又只剩下十几个筹…

避免频繁操作。
投资指数基金:选择低成本结构的,费用率不等于同等级表现的。

有些他说的话我读不懂。不过这本书解释了为什么该投资美国基金,我觉得很受用。

老头子啰嗦了半天,投资的常识是啥子呢?一句话:以低成本、长期持有指数基金。低成本、长期持有、指数基金,缺一不可!不过,浸淫了大几十年的思想,确实是好东西。

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