The Business of Android Apps Development: Making and Marketing Apps that Succeed

Book Description

The growing but still evolving success of the Android platform has ushered in a second mobile technology “gold rush” for apps developers, but with well over 100,000 apps and counting in the Google Android Market and now the Amazon Android Appstore, it has become increasingly difficult for new applications to stand out in the crowd. Achieving consumer awareness and sales longevity for your Android app requires a lot of organization and some strategic planning.

Written for today’s Android apps developer or apps development shop, The Business of Android Apps Development shows how to incorporate marketing and business savvy into every aspect of the design and development process, giving your application the best possible chance of succeeding in the the various Android app stores and markets.

This book takes you step-by-step through cost-effective marketing, public relations and sales techniques that have proven successful for professional Android app creators and indie shops—perfect for independent developers on shoestring budgets. No prior business knowledge is required. This is the book you wish you had read before you launched your first app!

What you’ll learn

• How to analyze your ideas and competition, and identify your audience to evaluate sales potential
• How to protect your business and intellectual property and avoid potential legal hassles
• How to transform your Android app into a powerful marketing tool
• How to build synergy with in-app cross-promotion and social media
• How to utilize revenue-generating business models such as in-app advertising and in-app purchase using PayPal, Google Checkout, AdMob and much more
• How to improve usability and implement effective testing
• How to create a pre-release buzz online with Twitter, Facebook, blogs, and a dedicated website
• How to successfully navigate the Google Android Market and Amazon Appstore submission processes
• How to execute a post-release marketing strategy with press releases, app reviews, promotional sales and giveaways

Who this book is for

This book is for any developer looking to build a successful business selling Android apps in the various Android app stores and marketplaces.

Table of Contents

1. The Android Application Business
2. Questions to Ask About Your Android Application
3. Your Not Selling an Application, You’re Selling a Culture
4. Marketing Your Android Application
5. How to Promote Android Applications Within Android Applications
6. Marketing the Free Application
7. In-App Billing: Putting a Store in Your Application
8. The Prerelease Guide
9. Publishing to the Android Market
10. Best Launch Day Ever
11. Keep the Application Fires Burning
12. Programming in Android with the Eclipse IDE

中文：

书名：Android应用程序开发的业务：成功的应用程序制造和营销

安卓平台的不断增长但仍在发展中的成功，为应用程序开发者带来了第二次移动技术“淘金热”，但随着应用程序远远超过10万个，并在谷歌安卓市场和现在的亚马逊安卓应用商店中计数，新应用程序越来越难脱颖而出。要想让你的安卓应用程序获得消费者的认知和销售寿命，需要大量的组织和一些战略规划。

Written for today’s Android apps developer or apps development shop, 安卓应用程序开发的业务 展示如何将营销和商业头脑融入到设计和开发过程的每个方面，使您的应用程序在各种Android应用程序商店和市场中获得最大可能的成功机会。

这本书带你一步一步地了解了具有成本效益的营销、公关和销售技巧，这些技巧已经被证明对专业的Android应用程序创建者和独立商店是成功的-非常适合预算紧张的独立开发人员。不需要事先的商业知识。这是一本你希望在发布第一个应用程序之前就读过的书！

你会学到什么

• 如何分析您的想法和竞争对手，并确定您的受众以评估销售潜力
• 如何保护您的企业和知识产权并避免潜在的法律纠纷
• 如何将您的Android应用程序转变为强大的营销工具
• 如何通过应用内交叉推广和社交媒体建立协同效应
• 如何利用应用内广告和使用PayPal、Google、Checkout、AdMob等应用内购买等创收业务模式
• 如何提高可用性并实施有效的测试
• 如何通过Twitter、Facebook、博客和专门的网站在网上创建发布前的热门话题
• 如何成功浏览Google Android Market和Amazon Appstore提交流程
• 如何通过新闻稿、应用程序评论、促销和赠品来执行发布后营销策略

这本书是为谁而写的

这本书是为任何希望在各种Android应用商店和市场销售Android应用程序的成功业务的开发人员准备的。

目录表

1. The Android Application Business
2. 关于您的Android应用程序的问题
3. 你不是在推销应用程序，而是在推销一种文化
4. 营销您的Android应用程序
5. 如何在Android应用中推广Android应用
6. Marketing the Free Application
7. 应用内计费：在您的应用程序中放置商店
8. The Prerelease Guide
9. Publishing to the Android Market
10. 有史以来最好的发布日
11. Keep the Application Fires Burning
12. 使用Eclipse IDE在Android中进行编程