Crossing the Chasm : Marketing and Selling Disruptive Products to Mainstream Customers

作者：GeoffreyA.Moore

出版社：HarperBusiness

副标题：MarketingandSellingDisruptiveProductstoMainstreamCustomers

出版年：2002-12-31

页数：227

定价：GBP17.99

装帧：Paperback

ISBN：9780060517120

内容简介
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《Crossing the Chasm: Marketing and Selling Disrupti》:Moore provides an invaluable service to high-tech entrepreneurs and investors: he has identified the weak link in the marketing chain which makes the success of such ventures so unpredictable, and he outlines proven, specific techniques to address this challenge. At a time when the high-tech community in the U.S. cedes much of its once-held manufacturing advantage to the Far East and elsewhere, it is critical that these U.S.enterprises must retain superior marketing as a competitive advantage. Crossing the Chasm provides critical information for achieving this end.

作者简介
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杰弗里·摩尔，高科技营销魔法之父。他创立的关于技术产品生命周期的定律，被称为“新摩尔定律”。摩尔是鸿沟咨询公司创始人，同时担任一些声名显赫的商业领袖的私人顾问，帮助高科技公司化解企业战略和经营方针上的危机，惠普、微软、甲骨文等公司都是摩尔的客户。摩尔的研究以公司盈利的关键”销售”为切入点，把精力都集中于公司的生存和发展上。他的著作是哈佛、斯坦福等许多著名商学院的必读书。

评论 ······

干货不是很多 但比起国内一摞的水货 还是值得看

高科技产品和市场经典之作。读过几遍了，每读一遍，都有新体会。

People who are in the industry must find it helpful, but I just could not sympathize.

此书回答了这些问题：高科技创业公司如何争取到主流客户？为什么一个公司的产品比别人都好，却就是没有市场呢？颇有真知灼见，值得一读。

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