Why We Buy : The Science of Shopping

作者：PacoUnderhill

出版社：Simon&Schuster

副标题：TheScienceofShopping

出版年：2008-12-30

页数：306

定价：GBP16.00

装帧：Paperback

ISBN：9781416595243

内容简介
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Revolutionary retail guru Paco Underhill is back with a completely revised edition of his classic, witty bestselling book on our ever-evolving consumer culture — full of fresh observations and important lessons from the cutting edge of retail, which is taking place in the world's emerging markets. New material includes: • The latest trends in online retail — what retailers are doing right and what they're doing wrong — and how nearly every Internet retailer from iTunes to Amazon can drastically improve how it serves its customers. • A guided tour of the most innovative stores, malls and retail environments around the world — almost all of which are springing up in countries where prosperity is new. An enormous indoor ski slope attracts shoppers to a mall in Dubai; an uber luxurious Sao Paolo department store provides its customers with personal shoppers; a mall in South Africa has a wave pool for surfing. The new Why We Buy is an essential guide — it offers advice on how to keep your changing customers and entice new and eager ones.

评论 ······

适合零售VM学习

易读易懂

作者对于传统零售业的分析相当给力，可惜本书后半段臆想多于数据推断，略有瑕疵

对于开商店的人来说应该比较有用，但是干货不多，普通创业者可以得到一些灵感一些提示，但是似乎不够啊～～～有些原则的问题刚开始看的时候很有趣，可是说来说去都是同样的解决方式。（which is good for real life application, but boring for a book)

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