作者：SusanM.Weinschenk
出版社：NewRidersPress
副标题：WhatMakesThemClick?
出版年：2009-01-02
页数：168
定价：USD24.99
装帧：Paperback
ISBN：9780321603609
内容简介
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Why does someone decide to buy a product online or register at a website? Psychologists have known for years about the nonconscious forces that persuade people to take action. Neuro WebDesign applies the research on persuasion and decision making to the design of websites. Neuro WebDesign explains psychological research on social validation, reciprocity, fear of loss, contrast and other principles in an easy to understand way, and then goes on to show how to implement these powerful ideas. For example, why are customer ratings so important at a website, and what are the critical elements to include to make them even more effective? Does the order in which you provide choices have an unconscious effect on which one is chosen? Some books describe research; some books give advice on web design, but Neuro WebDesign combines the research on non-conscious decision-making and persuasion with web design advice.
评论 ······
先有设计，再用研究（有些还很弱）去验证这个设计，或者将一些理论套上去，真是研究的可悲。
写的很不错，说不上对实际网站设计有直接的影响，但是作为和设计有关的心理学引路书可以了。要深入的话，每个章节可以都再去找对应的书研究。
心理行为学经典实验回顾
这一类的书读完以后，可以对现有互联网产品从心理学角度做些分析~应该是很有意思的一件事。没什么生词，作者写的还是很浅显易懂的~
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