Design Driven Innovation : Changing the Rules of Competition by Radically Innovating What Things Mean

作者：RobertoVerganti

出版社：HarvardBusinessPress

副标题：ChangingtheRulesofCompetitionbyRadicallyInnovatingWhatThingsMean

出版年：2009-8-3

页数：288

定价：USD35.00

装帧：Hardcover

ISBN：9781422124826

内容简介
······

Until now, the literature on innovation has focused either on radical innovation pushed by technology or incremental innovation pulled by the market. In "Design-Driven Innovation: How to Compete by Radically Innovating What Things Means", Roberto Verganti introduces a third strategy, a radical shift in perspective that introduces a bold new way of competing. Design-driven innovations do not come from the market; they create new markets. They don't push new technologies; they push new meanings. It's about having a vision, and taking that vision to your customers. Think of game-changers like Nintendo's Wii or Apple's iPod. They overturned our understanding of what a video game means and how we listen to music. Customers had not asked for these new meanings, but once they experienced them, it was love at first sight. But where does the vision come from? With fascinating examples from leading European and American companies, Verganti shows that for truly breakthrough products and services, we must look beyond customers and users to those he calls 'interpreters' – the experts who deeply understand and shape the markets they work in. "Design-Driven Innovation" offers a provocative new view of innovation thinking and practice

作者简介
······

（意）罗伯托•维甘提

 是创新管理权威专家，米兰理工大学管理学院与设计学院教授，提出第三种创新——设计驱动式创新的新视角。他关于意大利设计管理的研究荣获意大利设计界最高荣誉——金罗盘奖。

 潜心研究创新管理二十余年，他主持的“管理、设计、创新实验室”（MaDe In Lab）专门为企业管理人员提供设计及创新方面的教育培训项目。他还担任多家全球500强企业的顾问，为企业高层提供专业意见。其研究成果已在《管理科学》《哈佛商业评论》等权威期刊发表。

 哥本哈根商学院客座教授，也是《产品创新管理学报》（Journal of Product Innovation Management）编委及美国设计管理协会（Design Management Institute）顾问。

评论 ······

这个书值得一说，有意思。先说一个读书读到一个小小full circle: 最近刚好对Mondrian有强烈兴趣，人物作品介绍看了3本，love abstract art and all, 但是就是不懂，为什么这个人这么有名！DDI（本书）里面恰好给回答了！

立意很好，观点偏颇，理论扯淡

罗伯特的研究员克劳迪和亚历山大给上的课，回来正在回顾码文，作为没接触过管理和周详商业学习的设计生，压力真是大，书中大部分觉得是意大利品牌例子，下面还有人说大多数没听说过，OK！听惯了UCD还没明白什么是UCD的时候，DESIGN DRIVEN是很有魔力的，所以才足以造就ALESSI ARTEMITE她们的独有魅力。。。书读起来确实冗长，罗伯特也反反复复把观点提来提取的，设计驱动—市场牵引—…

有观点，但是后面执行方面不是特别给力。四星半吧

• 下载电子版：下载地址
• 购买纸质版：京东商城
• 购买纸质版：当当网