作者：TimBrown
出版社：HarperBusiness
副标题：HowDesignThinkingTransformsOrganizationsandInspiresInnovation
出版年：2009-10-1
页数：272
定价：USD27.99
装帧：Hardcover
ISBN：9780061766084
内容简介
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This book introduces design thinking, the collaborative process by which the designer’s sensibilities and methods are employed to match people’s needs with what is technically feasible and a viable business strategy. In short, design thinking converts need into demand. It’s a human-centered approach to problem solving that helps people and organizations become more innovative and creative.
Design thinking is not just applicable to so-called creative industries or people who work in the design field. It’s an approach that has been used by organizations such as Kaiser Permanente to increase the quality of patient care by re-examining the ways that their nurses manage shift change or Kraft to rethink supply chain management. This book is for creative business leaders who seek to infuse design thinking into every level of an organization, product, or service to drive new alternatives for business and society.
作者简介
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Tim Brown is CEO and president of IDEO. Ranked independently among the ten most innovative companies in the world, IDEO is the innovation and design firm that contributed to such standard-setting innovations as the first mouse for Apple and the Palm V. Today, IDEO applies its human-centered approach to drive innovation and growth for the world’s leading companies as well as government, education, healthcare, and social sectors. Tim advises senior executives and boards of Fortune 100 companies and has led strategic client relationships with such companies as Microsoft, Pepsi, Procter & Gamble, and Steelcase.
评论 ······
深入了解下design thinking
“产品经理”思维+“创意型广告公司”的思维
如果全书分三段的话首尾具有实用性，中间属于理念，絮絮叨叨讲的感觉是同一码事。
工作关系读了这本书，结合胡凯桑的博客总结http://www.iamhukai.com/?p=889，现在服务行业、知识经济要的就是一种敏锐的洞察力、扎实的迭代探索实践能力去定义问题、解决问题。这不管是在小团队创业还是大公司工作都一样。
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