Bank 3.0 : Why Banking Is No Longer Somewhere You Go But Something You Do

作者：BrettKing

出版社：Wiley

副标题：WhyBankingIsNoLongerSomewhereYouGoButSomethingYouDo

出版年：2012-12-26

页数：396

定价：USD39.95

装帧：Hardcover

ISBN：9781118589632

内容简介
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The first edition of BANK 2.0 took the financial services world by storm and became synonymous with disruptive customer behaviour, technology shift and new banking models. In BANK 3.0, Brett King looks at the latest trends that are redefining financial services and payments. From the global scramble for dominance of the mobile wallet, the expectations created by tablet computing, the operationalizing of the cloud and the explosion of social media he explores: – How Social Media has exposed pricing, over-regulation, outdated processes and poor policy, – How mobile technology is completely changing the context of banking, – How customer advocacy is killing traditional brand marketing, – The growth of the 'de-banked' consumer who doesn't need a bank at all; and- Why Banking is no longer a place you go, but something you do BANK 3.0 shows that the gap between customer and financial services players is rapidly growing, leaving massive opportunities for new, non-bank competitors to totally disrupt the industry.

评论 ······

时效性还算可以，对中国金融业的描述虽然不多，但很有意思

很多预言都已经成为现实。作为一名从业者，正见证这一过程

文中把互联网金融想象的非常美好，确实大家都能看得到这些未来的东西。然而一旦某个行业遇上监管、或者对手知道你要走的路，你必须走其他的路径。否则等你过五关斩六将杀出一条血路，别人已走小路迈上新的高峰了。

want to read,but too expensive

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