作者：TomKelley/DavidKelley
出版社：CrownBusiness
副标题：UnleashingtheCreativePotentialWithinUsAll
出版年：2013-10-15
页数：288
定价：GBP23.50
装帧：Hardcover
ISBN：9780385349369
内容简介
······
IDEO founder and Stanford d.school creator David Kelley and his brother Tom Kelley, IDEO partner and the author of the bestselli ng The Art of Innovation , have written a powerful and compelling book on unleashing the creativity that lies within each and every one of us.
Too often, companies and individuals assume that creativity and innovation are the domain of the "creative types." But two of the leading experts in innovation, design, and creativity on the planet show us that each and every one of us is creative. In an incredibly entertaining and inspiring narrative that draws on countless stories from their work at IDEO and with many of the world's top companies, David and Tom Kelley identify the principles and strategies that will allow us to tap into our creative potential in our work lives, and in our personal lives, and allow us to innovate in terms of how we approach and solve problems. It is a book that will help each of us be more productive and successful in our lives and in our careers.
作者简介
······
TOM KELLEY is a partner at IDEO, and the author of the bestselling The Art of Innovation and The Ten Faces of Innovation.
DAVID KELLEY is the founder of IDEO, one of the world's leading innovation and design firms, as well as the creator of the d.school at Stanford University.
评论 ······
Stories are fun, but more like a promotion for d.school
IDEO大当家的书，从理念到个人生活，延展到公司文化以及最终的创意锻炼。还是比较全面的阐述了为什么创造力是一种与生具来且必要的能力，并且掌握这样的能力会给生活带来极大的信心，这样的信心会反过来对我们的生活和工作带来不一样的力量。
还可以吧。后面实践部分讲得比较有用
Not only sweet but also useful.
评论前必须登录！
注册