Hooked : How to Build Habit-Forming Products

作者：NirEyal

出版社：PortfolioPenguin

副标题：HowtoBuildHabit-FormingProducts

出版年：2014-11-6

页数：256

定价：GBP12.99

装帧：Hardcover

ISBN：9780241184837

作者简介
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Nir Eyal is the author of "Hooked: How to Build Habit-Forming Products." Nir has distilled years of research, consulting and practical experience to write a manual for creating products people love. He has taught at the Stanford Graduate School of Business and Hasso Plattner Institute of Design. His writing on technology, psychology and business appears in the Harvard Business Review, The Atlantic, TechCrunch, and Psychology Today.

Nir blogs at NirAndFar.com.

评论 ······

Trigger-reaction-reward-investment. Habit-forming product

Hook Model = trigger > action > investment > variable reward

准备跳槽翻腕…这类硅谷product类书都是信息含量奇低… 基本觉得可以轻松砍掉一半页数…

领导推荐的书，掌握几个模型，了解些案例，读起来轻松有趣。

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