作者：CarlShapiro/HalR.Varian
出版社：HarvardBusinessReviewPress
副标题：AStrategicGuidetotheNetworkEconomy
出版年：1998-11-19
页数：368
定价：USD38.00
装帧：Hardcover
ISBN：9780875848631
内容简介
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In a marketplace that depends so thoroughly on cutting-edge information technology, can classic economic principles still offer any real strategic value? Yes! say Carl Shapiro and Hal Varian. In Information Rules, they reveal that many conventional economic concepts can provide the insight and understanding necessary to succeed in the information age. Shapiro and Varian argue that if managers seriously want to develop effective strategies for competing in the new economy, they must understand the fundamental economics of information technology. Whether information takes the form of software code or recorded music, is published in a book or magazine, or even posted on a website, managers must know how to evaluate the consequences of pricing, protecting, and planning new versions of information products, services, and systems. The first book to distill the economics of information and networks into practical business strategies, Information Rules is a guide to the winning moves that can help business leaders-from writers, lawyers, and finance professionals to executives in the entertainment, publishing, and hardware and software industries–navigate successfully through the information economy.
作者简介
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Carl Shapiro is the Transamerica Professor of Business Strategy, Haas School of Business and Department of Economics, UC Berkeley. From 1995 to 1996, he served as Deputy Assistant Attorney General of Economics, Antitrust Division, U.S. Department of Justice.
Hal Varian is the Class of 1944 Professor and the Dean of the School of Information Management and Systems, with joint appointments at Haas School of Business and Department of Economics, UC Berkeley.
评论 ······
体现了Varian和Shapiro智慧和洞见的经典。两位作者皆为Economics of IT的权威学者。该书出版数年后，Varian的某歌首席经济学家的身份使他更近距离的观察互联网行业
One of the best books on digital economics!
textbook……只读过只言片语。这本书看来需要不断出new edition才能跟得上变化飞速的信息时代！
再也不要选mba的水课了
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