Web Design for ROI : Turning Browsers into Buyers & Prospects into Leads

作者：LanceLoveday/SandraNiehaus

出版社：NewRidersPress

副标题：TurningBrowsersintoBuyers&ProspectsintoLeads

出版年：2007-10-27

页数：216

定价：USD39.99

装帧：Paperback

ISBN：9780321489821

内容简介
······

Your web site is a business–design it like one. Billions of dollars in spending decisions are influenced by web sites. So why aren't businesses laser-focused on designing their sites to maximize their Return on Investment (ROI)? Web design can do more than make a site look good–it can be a powerful strategic weapon that enhances financial returns and creates competitive advantage. It's time to make web sites accountable. It's time to make design decisions based on metrics and business goals. It's time for Web Design for ROI. In this book you'll learn: * Why so many organizations think about web design the wrong way* How small design changes can have a big impact on your bottom line* Simple tips to increase web sales/leads by 10% — 50% (or more)* Concrete design guidelines for: * Landing pages * Home pages * Category pages * Detail pages * Forms * Checkout processesPacked with helpful examples from a wide variety of sites!

评论 ······

design guidelines , checkout process

提高网站收益必读

design guidelines , checkout process

提高网站收益必读

• 下载电子版：下载地址
• 购买纸质版：京东商城
• 购买纸质版：当当网