作者:EricRies
出版社:CrownBusiness
副标题:HowToday'sEntrepreneursUseContinuousInnovationtoCreateRadicallySuccessfulBusinesses
出版年:2011-9-13
页数:336
定价:USD28.00
装帧:Hardcover
丛书:TheLeanSeries
ISBN:9780307887894
内容简介
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Most startups fail. But many of those failures are preventable. The Lean Startup is a new approach being adopted across the globe, changing the way companies are built and new products are launched.
Eric Ries defines a startup as an organization dedicated to creating something new under conditions of extreme uncertainty. This is just as true for one person in a garage or a group of seasoned professionals in a Fortune 500 boardroom. What they have in common is a mission to penetrate that fog of uncertainty to discover a successful path to a sustainable business.
The Lean Startup approach fosters companies that are both more capital efficient and that leverage human creativity more effectively. Inspired by lessons from lean manufacturing, it relies on “validated learning,” rapid scientific experimentation, as well as a number of counter-intuitive practices that shorten product development cycles, measure actual progress without resorting to vanity metrics, and learn what customers really want. It enables a company to shift directions with agility, altering plans inch by inch, minute by minute.
Rather than wasting time creating elaborate business plans, The Lean Startup offers entrepreneurs—in companies of all sizes—a way to test their vision continuously, to adapt and adjust before it’s too late. Ries provides a scientific approach to creating and managing successful startups in a age when companies need to innovate more than ever.
作者简介
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ERIC RIES is an entrepreneur and author of the popular blog Startup Lessons Learned. He co-founded and served as CTO of IMVU, his third startup, and has had plenty of startup failures along the way. He is a frequent speaker at business events, has advised a number of startups, large companies, and venture capital firms on business and product strategy, and is an Entrepreneur-in-Residence at Harvard Business School. His Lean Startup methodology has been written about in the New York Times, the Wall Street Journal, the Harvard Business Review, the Huffington Post, and many blogs. He lives in San Francisco.
目录
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Part I.Vision :Start
Define
Learn
Experiment
Part II.Steer :Leap
Test
Measure
Pivot (or persevere)
Part III.Accelerate :Batch
Grow
Adapt
Innovate
Epilogue :Waste not
Join the movement.
评论 ······
精益精益!
#mint
内容扎实,实用性挺强
做最小可用产品,拿60分的产品去试需求,获得持续的validated learning,而不是猜需求然后试图做到90分再推出——道理很简单,能持续做到就是金玉良言,做不到就是陈词滥调。
终于把这边大书看完了,不容易。简单地说,用科学方法论来指导创新。实质上是用(提出假设,实验,调整)的方式来解决不确定性的问题。从这个角度上面看,这本书提出来的观念非常有价值,所有人都应该去读一下。当然大家可以去看中文版。
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