Lean Analytics : Use Data to Build a Better Startup Faster

作者：AlistairCroll/BenjaminYoskovitz

出版社：O'ReillyMedia

副标题：UseDatatoBuildaBetterStartupFaster

出版年：2013-3-18

页数：440

定价：USD29.99

装帧：Hardcover

丛书：TheLeanSeries

ISBN：9781449335670

内容简介
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If you're involved with a startup, analytics help you find your way to the right product and market before the money runs out. But with a flood of information available, where do you start? This book shows you what to measure, how to analyze it, and how to report it, whether you're evaluating your business model, testing new features, enticing investors, or reporting progress to advisers. Written by Alistair Croll (founder of Coradiant) and Ben Yoskovitz (co-founder of Year One Labs), Lean Analytics lays out practical, proven steps to take your startup from initial idea to product/market fit and beyond. Examples and case studies show entrepreneurs and intrapreneneurs (entrepreneurs inside larger organizations) how to identify and measure a startup's single most important metric, and how to iterate until you get it right. While the authors primarily cover technology startups, their lessons can be applied far beyond the Web. Even traditional businesses are embracing a lean, learn-first approach, as demonstrated by owners of a San Francisco deli that used a temporary "pop-up" method to optimize their menu and operations before launching a permanent restaurant.

作者简介
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阿利斯泰尔

企业家、作家、演讲家，用户体验管理先锋公司Coradiant联合创始人。曾花大量时间研究各种规模的组织如何使用数据做出优良决策、加速创业过程。他职业生涯的大部分时间都是技术公司的产品经理，是O'Reilly Strata、TechWeb Cloud Connect、Interop企业云计算峰会、International Startup Festival（国际创业节）等5个国际知名技术大会的主要发起人。

本杰明

目前担任广受欢迎的二手货买卖应用VarageSale（http://varagesale.com）产品管理副总，主要负责Web和移动平台的产品开发。他是Standout Jobs和Year One Labs公司联合创始人，曾积极指导众多创业公司和其他加速器项目。他创办了以精益创业、产品管理、创业公司和企业家精神为主题的博客Instigator Blog（http://www.instigatorblog.com），并定期在创业会议上演讲。他也是天使投资人、连续创业者，具有15年以上的互联网产品运营经验。

评论 ······

这本书写得实在是太无聊了，废话很多，但是正文处又偶尔有几处很有用的，看得真是要骂骂咧咧的了。作为了解tech mkt还是挺好的，对我而言主要是为了面试吹牛，理解之前实习里的pipeline和分析思路，在case框架里能做到丰富一些细节，够啦。（重读了一遍做笔记，发现这本书太实用了，尤其是consumer insights analytics方面）

too verbose – the graphs could be useful

The core idea of Lean Analytics is to figure out (1) your biz model, (2) your current stage, (3) key metrics to track and optimze with two principles (a) one metrics that matters, (b) draw a line in t…

Lean系列里比较无聊的一本.

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