What I Didn't Learn in Business School : How Strategy Works in the Real World

作者：JayBarney/TrishGormanClifford

出版社：HarvardBusinessPress

副标题：HowStrategyWorksintheRealWorld

出版年：2010-10-12

页数：272

定价：USD28.00

装帧：Hardcover

ISBN：9781422157633

内容简介
······

Meet Justin Campbell. He's a new MBA graduate who's landed a job with a strategy consultancy. His engagement team is on a mission: help HGS Inc., a specialty chemicals firm, define and execute a strategy for exploiting a textile technology the company developed.

Justin and his team deploy state-of-the-art strategy tools to analyze the attractiveness of potential markets for the technology. But they soon realize the tools don't help them grapple with the human side of strategy–including political forces swirling within HGS. Everyone involved in the engagement is biased and insecure, brilliant and hardworking, selfish and lazy, loyal and dedicated.

Justin and his cohorts aren't "real"–What I Didn't Learn in Business School is a business novel. But they're realistic: they're just like us. Their story reveals the limitations of strategy tools and demonstrates tactics for navigating the messy, human dynamics that can make or break a company's strategy efforts.

This engaging book uses the power of story to present potent lessons for anyone seeking to excel at strategy management. It's a compelling read–whether you're an MBA grad struggling to apply what you learned or in the fray and eager to see what MBAs get wrong when they land in the real world.

作者简介
······

Jay Barney is a professor of management at the Ohio State University's Fisher College of Business. He has published numerous articles in strategy and management journals, as well as five bestselling textbooks on strategy. Trish Clifford is formerly the Director of Global Strategy Learning at McKinsey & Company, and now spends her time in private practice working with mid- and upper-level managers in a variety of companies to strengthen strategic capabilities through a tailored mix of consulting, workshops, experiential learning, asynchronous and classroom learning. She works throughout the US, Asia, and Europe.

评论 ······

Applying Barney’s VRIO framework, I’d say this book scores high on the value dimension but low on the other three. It combines strategy 101 with a crash course of consulting engagement to address some…

轻松简单易懂的咨询师入门读物

第一次听电子书，前面听懂，后面不咋样，要重新听过或看书才行

K4

• 下载电子版：下载地址
• 购买纸质版：京东商城
• 购买纸质版：当当网