The Business Book

作者：DKPublishing

出版社：DKPublishing

出版年：2014-2-17

页数：352

定价：USD17.85

装帧：Hardcover

丛书：BigIdeasSimplyExplained

ISBN：9781465415851

内容简介
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Packed with innovative graphics and simple explanations of business concepts, from managing risk and alternative business models to effective leadership and thinking outside the box, The Business Book covers every facet of business management.

Big ideas make great business thinkers and leaders. From Adam Smith and Andrew Carnegie to Bill Gates and Warren Buffett, The Business Book is perfect for college students, would-be entrepreneurs, or anyone interested in how business works.

The Business Book is the perfect primer to key theories of business and management, covering inspirational business ideas, business strategy and alternative business models. One hundred key quotations introduce you to the work of great commercial thinkers, leaders, and gurus from Henry Ford to Steve Jobs, and to topics spanning from start-ups to ethics.

评论 ······

知识比鸡汤好看，也更好用。

之前从来没有接触过商业的知识，学了之后感觉还蛮有用的！

我觉得还行 就是很多道理都懂 要是例子多一点儿就好了 有很多重复的例子

薄荷的第346天。对于跨专业读MBA的商业小白很有用，基本都是大白话+例子，简单易懂。

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