作者：BlakeJ.Harris
出版社：ItBooks
副标题：Sega,Nintendo,andtheBattlethatDefinedaGeneration
出版年：2014-5-13
页数：576
定价：USD28.99
装帧：Hardcover
ISBN：9780062276698
内容简介
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Now a documentary on CBS All Access.
Following the success of The Accidental Billionaires and Moneyball comes Console Wars—a mesmerizing, behind-the-scenes business thriller that chronicles how Sega, a small, scrappy gaming company led by an unlikely visionary and a team of rebels, took on the juggernaut Nintendo and revolutionized the video game industry.
In 1990, Nintendo had a virtual monopoly on the video game industry. Sega, on the other hand, was just a faltering arcade company with big aspirations and even bigger personalities. But that would all change with the arrival of Tom Kalinske, a man who knew nothing about videogames and everything about fighting uphill battles. His unconventional tactics, combined with the blood, sweat and bold ideas of his renegade employees, transformed Sega and eventually led to a ruthless David-and-Goliath showdown with rival Nintendo.
The battle was vicious, relentless, and highly profitable, eventually sparking a global corporate war that would be fought on several fronts: from living rooms and schoolyards to boardrooms and Congress. It was a once-in-a-lifetime, no-holds-barred conflict that pitted brother against brother, kid against adult, Sonic against Mario, and the US against Japan.
Based on over two hundred interviews with former Sega and Nintendo employees, Console Wars is the underdog tale of how Kalinske miraculously turned an industry punchline into a market leader. It’s the story of how a humble family man, with an extraordinary imagination and a gift for turning problems into competitive advantages, inspired a team of underdogs to slay a giant and, as a result, birth a $60 billion dollar industry.
作者简介
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Blake J. Harris is the bestselling author of History of the Future and Console Wars, which is now a CBS All Access feature film by Seth Rogen and Evan Goldberg. He has written for ESPN, IGN, Fast Company, The Huffington Post, /Film and The AV Club. He is also a regular guest on Paul Scheer’s How Did This Get Made? podcast, where every week he interviews some the biggest names responsible for some of the worst movies ever made. Harris lives in New York with his wife.
评论 ······
写得太吸引人了一页一页翻过去就没停下来过。有时候看这类书就会想，是不是退出商界好些年，心里又痒痒了。hmmmm 其实这些年一直都在偷偷做打算，说不定有一天又不想念PhD了什么的。
实在太冗长了。
太冗长，至少可以砍掉一半内容。Sega当年直接上SS说不定能在北美多活几年。
一本通过Sega作为主视角记录了90年代在北美与任天堂对决16位机时代，开启了行业群雄争霸的故事。读的时候会觉得：如果自己从事的工作能被这么记录下来真棒。但其实比较冗长，本书砍掉一半内容，可能是一本更好的书。笔法有点过于像虚构小说了，虽然故事都是真实的。限于视角原因，对于市场，销售方面的着墨非常多，而描述游戏设计、技术等领域就显得力不从心了。
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