Running Lean : Iterate from Plan A to a Plan That Works

作者：AshMaurya

出版社：O'ReillyMedia

副标题：IteratefromPlanAtoaPlanThatWorks

出版年：2012-3-9

页数：240

定价：GBP19.99

装帧：Hardcover

丛书：TheLeanSeries

ISBN：9781449305178

内容简介
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Are you an entrepreneur about to create a new web application? If you want to maximize your chances of building something customers want, this book demonstrates ways to apply and test techniques for customer development, Lean Startup, and bootstrapping. Learn how to identify and engage customers throughout the development cycle so you can focus on building a product that people will actually buy and use. By rigorously following the techniques described in Running Lean, you can eliminate waste – whether it's time, money, effort, or all of the above – and get your product to market quickly. Refined through the real-world experiences of dozens of startup companies, these techniques are part of Eric Ries' Lean Startup methodology. Principles covered in this book include: * Find a problem worth solving, then define a solution * Demo before building * Pricing is part of the product * Maximize for speed, learning, and focus * Build a continuous feedback loop with customers throughout the product development cycle * Right Action, Right Time * Build a path to customers from day one

作者简介
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Ash Maurya

Spark59创始人。他创办过多家公司，包括非常成功的WiredReach。Ash举办了多场精益创业实战研讨会，和创业者密切合作，帮他们调整目标。此外，Ash还在世界各地的创业加速器担任导师，如Mozilla基金会、Year One Labs和Capital Factory。

张玳（译者）

澳大利亚卧龙岗大学计算机科学学士。主要关注IT产业以及电子游戏产业领域（特别是与任天堂相关的部分），并有多年Web及用户体验相关的经验。热爱读书、设计、培训以及翻译，译著有《任天堂传奇：游戏产业之王者归来》《超级马里奥：任天堂美国市场风云录》，并曾参与翻译图灵公司图书《软件之道：软件开发争议问题剖析》。

评论 ······

clear and practical, but for internet companies…

全都是讲startup 的，只有规模这么大才值得写本书出来啊，不符合我的需求

读完了前12章，虽然只有140页，但花了很多时间思考。本书不仅提出了一种创业方法论，而且给出了行动指南，用作者的话说就是"actionable guide"。希望自己能学以致用，打好接下来的两场硬仗。(O_o)

重新读这本书，觉得这本书有多牛呢…里面的内容拆两个出来，就成了另外两本书：lean customer interview, sprint

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