The Personal MBA : Master the Art of Business

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The Personal MBA
: Master the Art of Business

作者:JoshKaufman

出版社:Portfolio

副标题:MastertheArtofBusiness

出版年:2012-8-28

页数:464

定价:CAD19.00

装帧:Paperback

ISBN:9781591845577

内容简介
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Are you searching for your next challenge? Are you tempted to go to business school? Before you do, save your money and read "The Personal MBA". Getting an MBA takes two years of your life. And most of it is spent on PowerPoint presentations and outdated financial models, rather than learning what it takes to run a real business. "The Personal MBA" distils the most valuable lessons of the finest business schools and the best business books of all time into simple, memorable ideas and tools. It covers concepts such as The Iron Law of the Market, The 12 Forms of Value, The Pricing Uncertainty Principle, and The 4 Methods to Increase Revenue. This book is all you need to learn the fundamentals of business quickly, and discover exactly how to apply them to transform your career.

作者简介
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"乔希•考夫曼是一位独立商业教育家,他帮助人们拓展商业技巧、开展新的业务以及在自己的领域里力拔头筹。在创办PersonalMBA.com网站之前,他为宝洁公司(Procter&Gamble)工作,为宝洁公司规划了全球在线分析战略并推介新产品。他生活在科罗拉多(Colorado)。

自学MBA网站:www.personalmba.com"

评论 ······

fundamental principle of business

可算作试用检索类,实用度有,深度不够。作为从业者,只觉在应证经验,却少能触发新的思考。

I recommend this book strongly, it directs a clear way to manage yourself and improve the skill of doing business and building communication with others. It's worthy of being read again and again from…

像是对市场上的各类商业类理论书籍的大杂烩,难怪作者会列出一个书单了。但总之也是一本挺好的介绍各类商业管理理论的书籍,就当是索引了。

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