The Personal MBA : A World-Class Business Education in a Single Volume

作者：JoshKaufman

出版社：PortfolioPenguin

副标题：AWorld-ClassBusinessEducationinaSingleVolume

出版年：2012-9-6

页数：464

定价：GBP12.99

装帧：Paperback

ISBN：9780670919536

内容简介
······

This revised and expanded edition of the bestselling book, "The Personal MBA" by Josh Kaufman, gives you everything you need to transform your business, your career or your working life forever. An MBA at a top school is an enormous investment in time, effort and cold, hard cash. And if you don't want to work for a consulting firm or an investment bank, the chances are it simply isn't worth it. Josh Kaufman is the rogue professor of modern business education. Feted by everyone from the business media to Seth Godin and David Allen, he's torn up the rulebook and given thousands of people worldwide the tools to teach themselves everything they need to know. "The Personal MBA" teaches simple mental models for every subject that's key to commercial success. From the basics of products, sales & marketing and finance to the nuances of human psychology, teamwork and creating systems, this book distils everything you need to know to take on the MBA graduates and win. "File this book under: No Excuses". (Seth Godin, author of "Purple Cow" and "Linchpin"). "Finally, here's a GBP10.99 MBA. Well on its way to becoming a business classic. You're pretty much guaranteed to get your money's worth – if not much, much more". (Jason Hesse, "Real Business"). "Josh Kaufman has synthesized the most important topics in business into a book that truly lives up to its title. It's rare to find complicated concepts explained with such clarity. Highly recommended". (Ben Casnocha, author of "My Start-Up Life"). Josh Kaufman is an acclaimed blogger and consultant who helps people improve their business skills. He previously worked at Proctor & Gamble. Since 2005 Josh has been helping people learn about business without remortgaging their lives through his website.

作者简介
······

"乔希•考夫曼是一位独立商业教育家，他帮助人们拓展商业技巧、开展新的业务以及在自己的领域里力拔头筹。在创办PersonalMBA.com网站之前，他为宝洁公司（Procter&Gamble）工作，为宝洁公司规划了全球在线分析战略并推介新产品。他生活在科罗拉多（Colorado）。

自学MBA网站：www.personalmba.com"

评论 ······

逃过了无聊的案例研究课，结果拿到一本同样乏味的理论书。

learning business in a easy way .

sooooo easy to read

为我学习其他内容打开了大门

• 下载电子版：下载地址
• 购买纸质版：京东商城
• 购买纸质版：当当网