作者：DerekSivers
出版社：PortfolioPenguin
副标题：40LessonsforaNewKindofEntrepreneur
出版年：2015-9-24
页数：96
装帧：Hardcover
ISBN：9780241209042
内容简介
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You can follow the beaten path and call yourself an entrepreneur or you can blaze your own trail and really be one.
When Derek Sivers started CD Baby, he wasn’t planning on building a major business. He was a successful independent musician who just wanted to sell his CDs online. When no one would help him do it, he set out on his own and built an online store from scratch.
He started in 1998 by helping his friends sell their CDs. In 2000, he hired his first employee. Eight years later, he sold CD Baby for $22 million.
Sivers didn’t need a business plan, and neither do you. You don’t need to think big; in fact, it’s better if you don’t. Start with what you have, care about your customers more than yourself, and run your business like you don’t need the money.
作者简介
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After making a living as a professional musician, Derek Sivers went looking for ways to sell his own CD online and ended up creating CD Baby, once the largest seller of independent music on the web with over $100M in sales for over 150,000 musician clients. Since 2008, Derek has traveled the world and stayed busy creating and nurturing creative endeavors, like Muckwork, his newest company where teams of efficient assistants help musicians do their “uncreative dirty work.” Derek writes regularly on creativity, entrepreneurship, and music on his blog: http://sivers.org/.
评论 ······
小而美的small business
Actually, it's a new kind of entrepreneur. This book inspired me to keep on running my small business, but it depends on whether I have already saw the big picture or not. Keep the EXTREME customer ce…
When you make it a dream come true for yourself, it’ll be a dream come true for someone else, too. 听音乐家谈商业就很有意思！Just play! & be happy! Derek的风格和处事态度 是我欣赏的企业家精神了。小而美而自在而开心。
when growing (not starting, start is still the hardest part) businesses 1/ product/technology: create utopian experience for customers 2/ focus on the existing customers so that to generate word-of-mo…
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