作者：ChipHeath/DanHeath
出版社：Simon&Schuster
副标题：WhyCertainExperiencesHaveExtraordinaryImpact
出版年：2017-10-3
页数：320
定价：USD29.00
装帧：Hardcover
ISBN：9781501147760
内容简介
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The New York Times bestselling authors of Switch and Made to Stick explore why certain brief experiences can jolt us and elevate us and change us—and how we can learn to create such extraordinary moments in our life and work.
While human lives are endlessly variable, our most memorable positive moments are dominated by four elements: elevation, insight, pride, and connection. If we embrace these elements, we can conjure more moments that matter. What if a teacher could design a lesson that he knew his students would remember twenty years later? What if a manager knew how to create an experience that would delight customers? What if you had a better sense of how to create memories that matter for your children?
This book delves into some fascinating mysteries of experience: Why we tend to remember the best or worst moment of an experience, as well as the last moment, and forget the rest. Why “we feel most comfortable when things are certain, but we feel most alive when they’re not.” And why our most cherished memories are clustered into a brief period during our youth.
Readers discover how brief experiences can change lives, such as the experiment in which two strangers meet in a room, and forty-five minutes later, they leave as best friends. (What happens in that time?) Or the tale of the world’s youngest female billionaire, who credits her resilience to something her father asked the family at the dinner table. (What was that simple question?)
Many of the defining moments in our lives are the result of accident or luck—but why would we leave our most meaningful, memorable moments to chance when we can create them? The Power of Moments shows us how to be the author of richer experiences.
作者简介
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Chip Heath is a professor at Stanford Graduate School of Business, teaching courses on strategy and organizations. He has helped over 450 startups hone their business strategy and messages. He lives in Los Gatos, California. Chip and his brother Dan have written three New York Times bestselling books: Made to Stick, Switch, and Decisive. Their books have sold over two million copies worldwide and have been translated into thirty-three languages including Thai, Arabic, and Lithuanian. The Power of Moments is their most recent book.
Dan Heath is a senior fellow at Duke University’s CASE center, which supports entrepreneurs fighting for social good. He lives in Durham, North Carolina. Dan and his brother Chip have written three New York Times bestselling books: Made to Stick, Switch, and Decisive. Their books have sold over two million copies worldwide and have been translated into thirty-three languages including Thai, Arabic, and Lithuanian. The Power of Moments is their most recent book.
评论 ······
优点是浅显易懂，缺点是这一类的书都是试图用一个理论解释所有现象，感觉是一个大标题下面看了10个TED Talk要凑在一起证明moment的重要性。书里面大多数的案例成功之处，还是有各种原因的，作者就是用了moment理论来解读。
挺好的
@bkk central world B2S About how to create your own defining moments, so inspiring for the mundane life.
万维钢精英日课2解读:
体验是可以设计的。
你可以既保持真诚，又使用套路。
有时候你发自内心地想对一个人好，想让一群人幸福，但是因为你没经验不了解人，你不知道该怎么做。这种感觉就好像看到一处美景心里没有好词儿形容一样。“体验设计学”，就是能让你把心中的好意抒发出来的诗歌。学会了体验设计学，你就可以把良好愿望变成现实。
知识不会让真诚蒙尘，知识只是让你更自由。
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